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Social Media Boot Camp Series Module 1 The Rules of Engagement With Shane Gibson @shanegibson

I think thats going to break.

The Customer Owns Your Brand

Getting Branded

The Future is Now



Real Estate III Central Virginia
Nearby restaurants

Shopping
Community workforce breakdown

Schools
Housing inventory and stability

Crime rates
Past pricing and sales on the home itself

We Still Use Old Media

750 million

100 Million

100 million updates/day

1Billion Views/Day

Business-to-Business Decision Makers



69% of B2B buyers use social networks primarily for business networking and development. Stereotypes may have C-level executives delegating research to others, but the study reveals that 53% prefer to search the Web and locate information themselves. Google and Forbes Insights Study (2009)

If you think you are a leader and no one is following you...

Youre actually just going for a walk

Its not about B2B or B2C it is really about person to person.

The Reverse Drip

Rules of Engagement
#1 Stop pitching and start connecting #2 Doers win in the game of social media #3 Its not about you #4 Be fearless in your contribution to community #5 Dont be a social spammer, engage

#6 Be authentic
#7 Be consistent

Boeing

Mediadecoder.com:
Like many large companies we do not accept unsolicited ideas. Experience showed that most ideas had already been considered by our engineers and that there can be unintended consequences to simply accepting these ideas. The time, cost and risk involved in processing them, therefore, were not justified by the benefits gained. - Boeing

Nano-markets

George Moen CEO, Blenz Coffee

Linkedin

Dont outsource your personal brand

#1 Stop pitching and start connecting

Corporate Blogging Errors


Marketing materials and brochure ware Endless event announcements with no added value Cut and paste corporate announcements and press releases Product and service pitches No comments or heavy moderation Not a personal voice

Social Hub

Social Capable? Conversational?

Aggregate Voice?
Multiple Media and Networks to Talk? Ease of use?

#2 Doers win in the game of social media

Results take time People expect you to be fully engaged and

Create content Create unique, value added content and


conversations (listen)

consistent.

Be the trusted Green fleetadvisor management strategies.



Lean best practices. Balancing fuel efficiency with horsepower . How to select a child seat Service contracts pitfalls and hidden clauses Winterizing your vehicle Fuel efficient versus battery powered cars

Social media marketing is about LISTENIN G

Business Intelligence

Search.Twitter.com Google Alerts LinkedIn Groups, Questions & Network Blogsearch.Google.com Customer blogs and social networks Competitor news, blogs, and social
networks

If you think you are a leader and no one is following you...

Youre actually just going for a walk

Thought Leadership
Leadership is influence. - John C. Maxwell

Influence = Action

Message gets passed on Get linked to Changing or molding views

Registering and attending events


Solving problems Getting feedback Listening and creating brand and relationships Generating dialogue Getting press Capturing an e-mail address or contact info

If you sound like everyone else youre not a leader.

Sales Cycle
Warming Up The Call Breaking Add-ons And 1 The Up Sells 7 2 Ice

Relationship Closing 6 Building 3Uncovering The Buying Model Motives Sale 5 4 The Handling Sales Objections Proposal

Target Audience
Use multiple criteria

Target Thought Leaders and Connectors

What Platforms?

Integration
Make it part of your daily activities

Start pulling listening feeds


Engage, Lead, and Contribute

Make it real at least once a week


Rapport & Value = Mind Share = Wallet Share

Insurance Guerrillas

Free & Honest Tea

Results

Press

Earned Media

Increase in Sales

Wall Street VS. LA

Free Wifi as Weapon

Scott Heiferman

@cforbesoklahoma

@cforbesoklahoma

Canadas Biggest Book Launch Party

(Until someone tells us otherwise)

Sociable! Book Launch

Getting Sociable!

Launch Plan
1. Identify Your Goal
2. Identify Your Target Audience and your Nanotribes 3. Pick the Right Platforms

4. Map out Social Etiquette and Policy (Rules and Tools Training)
5. Implement Listening and Engagement Strategy

6. Know Core Pains, Dreams and Goals


7. Uniquely Communicate Solutions Mixing Marketing and Community

Resources
Demo blog: http://socialized.me/ford Training site: http://socialized.me/fordtraining Social Media Podcast: http://closingbigger.net Socialized: http://socialized.me

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