Академический Документы
Профессиональный Документы
Культура Документы
Getting Branded
Shopping
Community workforce breakdown
Schools
Housing inventory and stability
Crime rates
Past pricing and sales on the home itself
750 million
100 Million
1Billion Views/Day
Rules of Engagement
#1 Stop pitching and start connecting #2 Doers win in the game of social media #3 Its not about you #4 Be fearless in your contribution to community #5 Dont be a social spammer, engage
#6 Be authentic
#7 Be consistent
Boeing
Mediadecoder.com:
Like many large companies we do not accept unsolicited ideas. Experience showed that most ideas had already been considered by our engineers and that there can be unintended consequences to simply accepting these ideas. The time, cost and risk involved in processing them, therefore, were not justified by the benefits gained. - Boeing
Nano-markets
Social Hub
Social Capable? Conversational?
Aggregate Voice?
Multiple Media and Networks to Talk? Ease of use?
consistent.
Business Intelligence
Search.Twitter.com Google Alerts LinkedIn Groups, Questions & Network Blogsearch.Google.com Customer blogs and social networks Competitor news, blogs, and social
networks
Thought Leadership
Leadership is influence. - John C. Maxwell
Influence = Action
Message gets passed on Get linked to Changing or molding views
Sales Cycle
Warming Up The Call Breaking Add-ons And 1 The Up Sells 7 2 Ice
Relationship Closing 6 Building 3Uncovering The Buying Model Motives Sale 5 4 The Handling Sales Objections Proposal
Target Audience
Use multiple criteria
What Platforms?
Integration
Make it part of your daily activities
Insurance Guerrillas
Results
Press
Earned Media
Increase in Sales
Scott Heiferman
@cforbesoklahoma
@cforbesoklahoma
Getting Sociable!
Launch Plan
1. Identify Your Goal
2. Identify Your Target Audience and your Nanotribes 3. Pick the Right Platforms
4. Map out Social Etiquette and Policy (Rules and Tools Training)
5. Implement Listening and Engagement Strategy
Resources
Demo blog: http://socialized.me/ford Training site: http://socialized.me/fordtraining Social Media Podcast: http://closingbigger.net Socialized: http://socialized.me