Академический Документы
Профессиональный Документы
Культура Документы
What is Research? Research is the process of finding solutions to a problem after a thorough study and analysis of the situational factors.
K. PADMAVATHI
Purpose of Research
Research is whatever field of inquiry has four purposes, i.e., describing, explaining and predicting phenomena and ultimately controlling events.
K. PADMAVATHI
Business Research
Definition: Business Research is the pursuit of truth with the help of study, observation, comparison and experiment. It is concerned with search for knowledge through objective and systematic method of finding solution to a business problem.
K. PADMAVATHI
Cont
Business Research is also performed To discover answers to questions through the application of scientific procedures. To find out the truth which is hidden and which has not been discovered as yet. To gain familiarity with a phenomenon. To portray accurately the characteristics of a particular individual, situation or a group.
K. PADMAVATHI
Cont
It helps to people in business and industry that are responsible for taking business decisions. Given knowledge of future demand, it is generally not difficult for a firm, or for an industry to adjust its supply schedule within the limits of its projected capacity.
K. PADMAVATHI
Cont
Research with regard to demand and market factors has great utility in business. Business budgeting, which ultimately results in a projected profit and loss account, is based on sales an estimate which in turn depends on business research. Market analysis has become an integral tool of business policy these days.
K. PADMAVATHI
Cont
Once sales forecasting is done, efficient production and investment programmes can be set up around which are grouped the purchasing and financing plans. Many companies use the research in marketing to discover the changing trends in the market, to specific location. So research has become the need for the business due to the tough competition in the market. So many companies are doing different research for their product development for increasing their sales volume.
K. PADMAVATHI
Cont
Research is significant in marketing simply to aid decision making with respect to environmental scanning, market segmentation, selecting the target market, product acceptance, deciding on whether to cease production of a product or not.
K. PADMAVATHI
K. PADMAVATHI
Types of Research
Analytical Research Applied Research Fundamental Research Quantitative Research Attitude or Opinion Research Qualitative Research Motivation Research Conceptual Research Empirical Research Descriptive Research or Ex -post facto Research Categorical Research
K. PADMAVATHI
Cont
Longitudinal Research Field setting or Laboratory or Simulation Research Clinical or diagnostic Research Exploratory Research Formalized Research Historical Research Target oriented Research Decision-oriented Research Operation Research Market Research
K. PADMAVATHI
Exploratory Research
When a researcher wants to deal with a new issue or try to begin a new research is called exploratory research. The objective of such research is to formulate very precise questions that can answer in future research. It might be the first stage of the series of studies.
K. PADMAVATHI
Causal Research
If the objective is to determine which variable might be causing certain behaviour, i.e. whether there is a cause and effect relationship between variables, causal research must be undertaken. In other words causal research is undertaken to see if there is a cause and effect relationship between variables.
K. PADMAVATHI
Theoretical Research
What is Theory? A theory is a systematic description of how parts of the world relates to one another and offers a framework for understanding how things in the world work. Theory enables prediction.
K. PADMAVATHI
Theoretical Research
Definition: Theoretical research is research in which the goal is to prove or disprove a hypothesized truth. The theoretical should be associated with systematic procedures, reliable and valid measures of constructs, and appropriate statistical tests.
K. PADMAVATHI
Empirical Research
Empirical research is a research approach in which empirical observations (data) are collected to answer research questions. Empirical Research can be defined as research based on experimentation or observation (evidence)
K. PADMAVATHI
Cross-Sectional Research
A cross-sectional research entails the collection of data on more than one case and at a single point in time in order to collect a body of quantitative or quantifiable data in connection with two or more variables (usually many more than two), which are then examined to detect pattern of association.
K. PADMAVATHI
K. PADMAVATHI