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research?
Table of contents
Topic What is Research? Meaning of Objectives Managerial Objective Common objectives of managerial research Examples Reference
What is Research?
Research is the systematic process of
collecting and analy!ing information "data# in order to increase o$r $nderstanding of the phenomenon abo$t %hich %e o$r concerned or interested&'
Managerial research
"as a form of systematic inquiry that contributes to knowledge in the field of management".
Objectives
Objectives specify %hat the research project
general and specific parts& Often the shortest part of the proposal( b$t it is the center iece&
!eneral objective ) states the main p$rpose of the st$dy& *t sho$ld derive directly from the research problem statement& One sentence is best+ S ecific objectives ) a set or list of s$bobjectives( each of %hich contrib$tes to achieving the general objective
"ttainable
$ime-bo$nd
Specific Objective
*s yo$r objective S ecific? *f yo$ have a specific objective( yo$ sho$ld be able to ans%er the follo%ing
six .$estions/
%hat/ What do yo$ %ant to accomplish? %hy/ What are the reasons( p$rpose or benefits of accomplishing the
objective?
%ho/ Who is involved? Who are the sta0eholders? %here/ Where is it going to happen? %hich/ Which attrib$tes are important? "Re.$irements and constraints1
Measurable Objective
*s yo$r objective measurable? *f yo$r objectives are specific and meas$rable( yo$ sho$ld be able
to establish concrete criteria for meas$ring progress to%ard the attainment of each&
2o% %ill yo$ 0no% %hen it is accomplished? What indicators %ill yo$ loo0 for to meas$re progress and s$ccess? -re data to meas$re yo$r progress and s$ccess readily available? Or do
yo$ need to develop ne% meas$res( e&g&( s$rveys( foc$s gro$ps( etc3?
Attainable Objective
*s yo$r objective attainable? 4iven reso$rces available to yo$( the objective m$st be realistic
and attainable&
5o yo$ have s$fficient financial capacity to accomplish yo$r objective? 5o yo$ have personnel %ith s$fficient abilities and s0ills to accomplish
Time-Bound Objective
*s yo$r objective time-bound?
objective?
When can yo$ expect to see some short-term o$tcomes?
changing environment
Controlling *nnovation 9act finding 6rge of 0no%ledge
Mar0eting Research
Mar0eting research is the f$nction %hich
lin0s the cons$mer( c$stomer( and p$blic to the mar0eter thro$gh information
Objectives
"cademic objectives To gain a%areness abo$t a phenomenon To achieve ne% insights into s$bject&
&tilitarian objectives To $nderstand mar0eting c$lt$re( environment & To $nderstand mar0eting decision process To gain information regarding man$fact$rers( retailers( s$ppliers
of all 0inds of services&
2R Research
2R research may be defined as the systematic
investigation of a problem related to h$man reso$rce management %ith a vie% to solve the problem or to derive principles governing the sol$tion of the problem&
Objectives
To eval$ate c$rrent 2RM practices To identify practices %hich are not in t$ne %ith
place&
To $nderstand the organi!ational c$lt$re %ith respect
to h$man reco$rse
Reference
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