Вы находитесь на странице: 1из 20

Business Intelligence

Capability of collecting and analyzing internal and external data to generate knowledge and value for the organization. This includes business process decision support at the strategic, tactical, and operational levels.

Data Warehouse
A database populated with data from business transactional systems optimized for retrieval of information providing value in the areas of business projection, market trend analysis, and cost minimization.

Business Intelligence Today

Is driven largely by Reporting Data warehouse as foundation for BI is Established Knowledge level of customer in BI expectation, is increasing Tools established in ETL, Reporting, OLAP, Analytics, Data Mining. BI Reporting is viewed different from ERP [SAP, Oracle] ,Source system reporting and MIS reporting. More IT Professionals are joining BI/DW stream .
Still Untapped: Large number of industries are still unaware of BI (Especially in Domestic Market) BI being more than reporting is an opportunity Upgrading of system Sophisticated BI delivery system like EIS, Analytics, Sensitivity Analysis are yet to be scaled and has a huge impact on business Limited user group implementation . - Mindset from professionals - Cultivate both Top down and Bottom up approach.

Characteristics Of BI Market
Closely connected to business Any change in business affects BI ROI. ROI. ROI. Depends on data completeness (Information across the enterprise)
Global Changes Local Business Environment

BI System

Legal & Laws

Structure Composition of of Manpower Company

Top 5 Emerging Trends In BI

1. Emergence of BI and challenges. 2. Market Consolidation of Tools & Technology 3. Offering BI as service opportunity (SAAS Model) and challenges 4. Defining BI Delivery System Analytics, Data Mart 5. Quality of Information Master Data Consolidation KPI Definition for Management /System Business Knowledge & Context Identifying Critical Information

Business Intelligence 2.0

Event driven

Real time Automated analysis Forward looking

Process oriented

Real Time BI
RTBI provides the same functionalities as the traditional business intelligence, but operates on data that is extracted from

operational data sources with zero latency, and provides means

to propagate actions back into business process in real-time Seamless transition from data into information into action. RTBI needs automatic processes and intelligent systems (adding semantic web techniques and advanced analytics).

Reduce Cycle time until real time From (extract, transform, load) ETL-Approach to OLAP and high performance analytics to ? E.g. Realtime Decisioning, In-Memory Analytics on

64Bit-Hardware, Enterprisewide Realtime CPM,

BAM/ Realtime-BI, Advanced Analytics.

Advantage & Disadvantages

Action in almost real time. Advantage of operational reporting and analytic reporting. There will emerge new architecture and schema for storing /

transmitting data.

Challenges ?

Not so easy. You could end up with messing the entire Information management in the organization. Accuracy could be hit. A wrong decision could emerge. Could just end up replicating operational system reporting. Short-Sighted implementations .

Emerging Trend 2 Consolidation of Tools & Vendors in Market

Market consolidation
Major players in IT IBM, Oracle, MS have been aggressively buying leading BI product firms.

SAP bought BO to strengthen BI-front.

Cognos bought out by IBM in a Mega deal. Oracle bought Hyperion, Siebel analytics to name few. Microsoft releases BI-Platform.

Why ?

Huge market potential. Oracle not too successful with custom developed products in BI

SAP BW had strong architecture but weak concepts.

MS had been silently away in the Past.

List of Major BI Tools

No. Business Intelligence Tool 1 2 3 4 Siebel Analytics Version 10g Currently With Oracle SAP SAP

Business Objects Enterprise XI r2 7.0 Net Weaver BI Hyperion HFM & Planning

9.2 2008/2010
8.3 9 8.6 8 1.5

Oracle Microsoft
IBM Micro Strategy Informatica Corporation IBM Ab Initio Software Corporation

6 7 8 9 10

Microsoft BI platform*
IBM Cognos Series Micro Strategy Informatica Power Center Data Stage Ab initio

Leaving 3 categories of vendors (Gartner)

Vendor Categories

Pure Plays


Targeting specific market segments Innovative solutions Disruptive Technologies

Open Text Informatica Teradata SAS

Oracle SAP IBM


Emerging Trend 3: BI as Service

The Software as a Service (SaaS) Model is the combination of a Business Model and a Software Delivery Model When does it arise for BI? Small to medium customers requiring BI service Reporting service to analytical service Insight services Service require larger framework than the organization can afford Expert availability:
-BI Expert, Statisticians, Data mining expert, Subject matter expert


Emerging trend 4: Defining BI Delivery system - Analytics

You have to bring the same rigor you bring to operations and finance to the analysis - Rupert Bader, Director - Workforce planning at Microsoft (MSFT) Where does analytics stand? Do you want to give analytic solution to all the key customers? Is there a shape and focus to the analytic system? If analytics is Multi-dimensional analysis, Predictive analysis , data mining and so on . Which is best suited for a particular function? We could possibly classify our offerings.


Defining Analytics
Enterprise analytics

Functional analytics Workforce analytics Rapid analytics Financial analytics Analytics as a whole solution Analytics as a spearhead solution Intelligence Grading
Reports. Standard reports. Drill down reports. Alert. Ad-hoc reports Analytics? Statistical analysis Predictive modeling Forecasting. Optimization.


Organizations have the opportunity to employ analytics in a way that drives better value from their system

Optimization (Whats the best that can happen?) Forecasting / extrapolation (What if these trends continue?)

Competitive Advantage

Predictive modeling (What will happen next?) Statistical analysis (Why is this happening?)

Ad hoc reports (How many, how often, where?) Alerts (What actions are needed?) Query / drill down (Where exactly is the problem?) Standard reports reports (What happened?)


Sophistication of Intelligence


Emerging trend 5: Focus on Information Quality

Net S A P Public Domain

Discrete Data (Not Clean)

Data Transformation
Cleaned Data Integrated Data


Ex: Master Data Mgmt

Ex: ERP or ODS


Meaningful Data Valuable Info Critical Info

KPI Facts & Measures

Ex: Building DM/DW

Ex: Business Consulting IM Consulting Metric Mgmt

Ex: Fast Moving Info Sensitive Info High Impact KPI


Talent Management Initiatives have produced a positive impact on business performance

Revenue Revenue/employee Income/employee Valuation/employee Shareholder return Shareholder return Shareholder return 28% faster growth 49% faster growth 13% higher 27% higher 2.5 times higher 22% higher 22% higher

SuccessFactors SuccessFactors SuccessFactors SuccessFactors Hay Group McKinsey Leadership Excellence

Shareholder return
Return on assets Revenue/employee Revenue Income

29% higher
1.7% higher 3 years 27% greater if invested in training 40% greater growth if invested in training 50% greater growth if invested in training

Fulmer Leadership Excellence Leadership Excellence Leadership Excellence


Define your key information level.

Facts and Measures Key Performance Indicator Metrics External ratios, Perspective Your Models (EBDITA, DOW JONES, FKTM) Scalable factors.


Information Management Specialty Domains & Core Competencies

Information Management
Specialty Domains

Business Intelligence
BI Governance BI & DW Architecture Data Integration Reporting & Analysis

Portal Enterprise Search Collaboration

Data Management & Architecture

Data Quality Master Data Management Meta Data Management Data Movement & Replication

Strategic Intelligence
Analytics & Discovery Performance Management

Enterprise Content Management

Document Management

Web Content Management

Transactional Management