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STRATEGY #1
#1 CAR GUY, DOCTOR, POSTER GIRL DRIVE SOCIAL BUZZ
May 1 Vancouver
IDLE-FREE
June 4
Clean Air Day
DRIVE
Halifax
CLEAR ACROSS
CANADA
2012:
Clean Air Drive with Efficiency Nova Scotia
2011:
'IDLE-FREE Pace Car, #1 car guy, Al MacPhee
2010:
Clean Air Drive with Mic Mac Mall
2009:
Ambassatours Gray Line, IDLE-FREE bus
Objectives
Reduce climate change risk by inspiring Canadians to save tens of millions in fuel / emissions annually Reduce insurance risk / costs by reducing thefts of vehicles left IDLING across Canada
Benefits IBC
Leverage sound, simple IDLE-time advice into a significant green PR advantage IBC brokers / employees: Save $100Ks fuel & maintenance annually on personal vehicles Pride on clearing the air for our kids
$200,000 fuel
1/4 to 1/2 ton CO2 x 1,000 inspired drivers = 250 to 500 tons emissions THREE YEAR SAVINGS POTENTIAL
$600,000 fuel
750 to 1500 tons emissions
TRANSITIONING FROM:
The Childrens Clean Air Network IDLEFREE.org
Canadas only registered charity dedicated to reducing IDLE-time
TRANSITIONING TO
We are the 'go green agency', dedicated to marketing the 'little green things' that add up. For our kids.
Our Mission To inspire and transform the way we live our lives for the benefit of future generations.
Aug. 2004
IDLE-FREE Guy
LIGHT BULB COVER
CLIMATE CHANGE:
Accelerating.
Childrens asthma:
400% increase in 25 years.
It is an epidemic.
Cinncinnati Childrens
enormously important.
Dr. Goldbloom interview
Cause marketing
Better than marketing?
SAVINGS EXAMPLE
1,000 Drivers
$200,000 fuel
1/4 to 1/2 ton CO2 x 1,000 inspired drivers = 250 to 500 tons emissions THREE YEAR SAVINGS POTENTIAL
$600,000 fuel
750 to 1500 tons emissions
MEET BILL
Former Lung Assoc CEO