Submitted To DR.

DK GARG SIR CHAIRMAN IIMT

Submitted By Vipin das 18020 BM

introduction
PepsiCo entered India in 1988. PepsiCo has established a business which aims to serve the long term dynamic needs of consumers in India. PepsiCo has grown to become the country's largest selling soft drinks company. The Company has invested heavily in India making it one of the largest multinational investors. The group has built an expansive beverage. PepsiCo stays committed to providing its consumers with top quality beverages.

TYPE FOUNDED HEADQUATER AREA KEY PEOPLE INDUSTRY PRODUCTS .

: : : : : : :

EMPLOYEES

Public USA (1965) New York, USA Worldwide Indira Nooyi ( CEO & President) Food & Non Alcoholic Beverages Pepsi, 7UP, Mountain Dew, Slice, Mirinda ,Aquafina, Tropicana etc. : 2,00,000

Mission & Vision

Mission: To be the worlds premier consumer Products Company . Vision: To Create Value and Make a Difference

product price place promotion

4 ps

Product is the actual offering by the company to its targeted customers which also includes value added stuff. Price includes the pricing strategy of the company for its products All those activities performed by the company to ensure the availability of the product to the targeted customers. Includes all communication and selling activities of the product

Products of
PepsiCo Brands
Pepsi-Cola

Frito Lay

Tropicana
Quaker Gatorade

PRODUCTS OF PEPSI - COLA

MIRINDA (ORANGE):-Mirinda is a brand of soft drink available in fruit varieties including orange and citrus flavour in India. MIRINDA (LEMON):-Mirinda is a brand of soft drink available in fruit varieties including lemon MOUNTAIN DEW:-Mountain Dew is the clear lime flavoured brand of Pepsi in India. 7 UP NIMBOOZ

SLICE (MANGO):- Slice is a line of fruit-flavoured soft drinks manufactured by PepsiCo and introduced in 1984.

AQUAFINA (WATER):Aquafina is a brand of bottled water. It was first distributed in Wichita, Kansas in 1994.
TROPICANA (JUICE):Tropicana is a fruit flavoured juice of PepsiCo. In 1998, Tropicana was acquired by PepsiCo 7 UP :- 7 Up is a brand of a lemon-lime flavoured noncaffeinated soft drink.
MARKET LEADER OF PEPSI:7up Pepsi Miranda

Price
Product price are fixed by PEPSICO. India is according to Indian market It provides credit facility to the distributor which helps them in proper running of their business. The price strategy used by PepsiCo. Is competitive pricing

Place
CSA distribute Pepsi via various channels e.g. major

supermarket chains, convenience stores, smaller milk bars ,restaurants and fast food outlets (e.g. KFC, Pizza Hut, Oporto). Decisions with respect to distribution channel focus on making the product available inadequate quantities at places where customers are normally Direct Distribution expected to shop for them to satisfy their needs. Depending on the nature of the product, marketing management decides to put into place an exclusive, selective or intensive network of distribution , while selecting the appropriate dealers or wholesalers

 Delivery of post mix cylinders & handling of key accounts: The key accounts are different wholesalers, restaurants and hotels like Pizza Hut, KFC, Metro which serve as a place for key sale.

Before delivering the product some certain guiding followed or the assessment of distributors capability: Applicant must have 20 to 25 vehicles (depending on the area). Applicant must have 20,000 cases of empty bottles. Applicant must deposit Rs. 1,00,000 as a security.

PROMOTION
Pepsi target audience are mostly teens and young adults and their advertising reflects this in every possible way.

The advertising is mostly creative and has different elements like music and sports other than bollywood.

Pepsi.com also plays an important role in advertising and attracts target audience by giving access to options like downloads, gaming, music mixing applications etc

target's interests Pepsi makes sure that the advertisements reflect to the target audience s interests and nostalgia

CONCLUSION
Product All the soft drinks & the food products in the industry Price The price of the products with respect to the Indian scenario. Place The urban & rural markets where the products have to be marketed. Promotion The effective use of aids for boosting up the sales

BIBLIOGRAPHY
http://pepsicoindia.co.in http://en.wikipedia.org/wiki/PepsiCo