Attitude

By: Group 9

Agenda
What is Attitude ? Components of attitude Attitude and Behavior Cognitive Dissonance Theory Major Jo Attitudes Case !tudy" #C$

What is Attitude?
A psychological tendency that is expressed by evaluating a particular entity with some degree of favor or disfavor

Components of Attitudes

Affective %&motiona'(

Behaviora'

Cognitive %Thin)ing(

Attitude and Behavior

'e # Fe%ti#(e!

THEORY OF COGNITIVE DISSONANCE (1957)

Cognitive Dissonance refers to a situation invo'ving conf'icting attitudes* e'iefs or ehaviors+ This produces a fee'ing of discomfort 'eading to an a'teration in one of the attitudes* e'iefs or ehaviors to reduce the discomfort and restore a'ance etc+
Behavi ! inconsistent "ith the attitude

Attitude

C!eati # $ di%% #a#&e

Attitude" -.m not going to smo)e cigarettes anymore/ !mo)e

Behavior"

!ome ,ptions
1) Change behavior (e)()* Th! " +a&, a"a-)

2) Change cognitions (e)()* .S/ ,i#( i%#0t a11 that 2ad34 .I d #0t !ea11- %/ ,e that /u&h3)
5) Add supporting cognitions (e)()* . S/ ,i#( !e1a6e% /e3 .it he1+%

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Major Jo Attitudes
Jo !atisfaction

Jo .nvo'vement

,rgani0ationa' Commitment

Job Satisfaction

Average Job Satisfaction levels by Facet

Source: Wattson Wyatt Worldwide ndians !ore satisfied with their "obs# $ec% &''(

)F*S+S

Case !tudy
,-./*+,, F 0S1# 23S1*-,0 S,2*)$
Directions !mart !ervice Des)

12.

&mp'oyee 3assion .ndicative Count

3u 'ic 4567Degree 8eed ac)

*utco!e
#C$s attrition rate dropped for 9 consecutive :uarters &mp'oyee 1ti'i0ation rate and revenue has seen an increase #C$ improved its 'eadership and e;pertise and a'so attract and retain a <or)force 8ortune Maga0ine ca''ed the &8C! idea as -The <or'ds most modern management idea/

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Deepa Ma'i)* =>* has een parap'egic for ?= years !hes a'so an internationa' ath'ete* s<immer* restaurateur* car7ra''y driver* motivationa' spea)er and paraath'etics coach+ $ast year she <as given the Arjuna A<ard* the governments coveted honour for sports stars+

Attitude towards /ife

-. <ant to <a') to the operation theatre* one 'ast time/ -Dont <orry a out the <a')ing it*/ he to'd her+ -.'' carry you in my arms a'' my 'ife+ But p'ease dont die@/ 77Bi)ram* Deepas hus and

-3'ease 'o<er me into the <ater* so that . may he'p my chi'd get over her fear+/ + -!o <hat?/ she as)s+ -A'' this has ecome a part of my 'ife+ .t cant affect my training+/ -.m sti'' g'amorous* . shou'd a'so do a TA commercia'+ And <hy cant <e have ca'endars <ith physica''y cha''enged peop'e? / -The on'y festiva' you can ce'e rate every day is 'ife+ !o* erase a'' e;cuses and get on <ith the ce'e ration@ $ife is not a dress rehearsa'* so dont <ait for something drastic to happen+/

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