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NCCT

Centre for Advanced Technology


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Software Development * Embedded Systems * Bio Informatics Servcices

#109, 2nd Floor, Bombay Flats, Nungambakkam High Road,


Nungambakkam, Chennai - 600 034. Phone - 044 - 823 5816, 98412 32310
E-Mail: ncct@eth.net, esskayn@eth.net, URL: ncctchennai.com

Dedicated to Commitments, Committed to Technologies


DATA MINING
AND ITS
APPLICATIONS

NCCT
Where Technology and Solutions Meet
IN TR ODU CTI ON
The purpose is to make a
technical presentation on
DATA MINING & ITS
APPLICATIONS

NCCT
Ab out NCCT
 NCCT is a leading IT organization backed by
a strong R & D.

 The major activities of NCCT include Software


Development and related activities

NCCT
We wil l d is cuss
about.. .
 Data Mining Concepts and its Applications
 What is Data Mining
 Need for Data Mining
 Advantages of Data Mining
 Real Life Applications of Data Mining
 Data Mining Pillars, Techniques, Cycle
 Emerging Areas
 Some Case Studies
NCCT
Introduction to Data Mining
Before entering into that we will see about
DBA, Data warehousing and Marts

 DBA stands for Data Base Administration


 DBA – optimizing the database for the best
performance and accurate results

NCCT
Introduction to Data Warehousing
 POPULATION GROWTH
Previous century – 1.6 Billion was the population and
currently the population is around 6 billion, which is
nearly 3.5 times
 This will leads to
    Geographical expansion of operations
    Increase in the production and other services
    Increase the needs of the customer
Which require converting the raw data into valuable
decisions making tools
NCCT
Introduction to Data Warehousing

DATA WAREHOUSING NEEDS


 Data souring
 Extraction

 Cleansing

 Transformation

 Transporting

 Good understanding of the DOMAIN


Introduction to Data Warehousing

THE ADVANTAGE OF DATA


WAREHOUSING
 Transform volumes of data into useful
information
 Predict demands, improve services and
cutting the costs
NCCT
Introduction to Data Mining
Data mining is defined
as the art of exploring
large volume of data
through automatic or
semi automatic means
to discover a certain
patterns and rules
NCCT
Introduction to Data Mining
Which means, extracting,
storing and retrieving the
meaningful information from
data for the purpose of
Intelligent analysis, productive
results, which requires smart
thinking, business logic
algorithms, adopting new
technologies, etc.,
NCCT
WHY DATA MINING
 Every organization is having large quantity of
data, not being collected for predictive
modeling.
 Rather it is being collected for underlying
operations
 All data which is available and which can be
extracted from the available data is wealth to
improve the decision making and for business
intelligence
NCCT
NEED FOR DATA MINING
 Data has to be analyzed for predictive
modeling and it has been used for decision
support system

 Here predictive modeling refers to getting the


only two outcomes like Yes or No from the
available data

NCCT
ADVANTAGES OF DATA MINING
 It will increase the effectiveness
 It will increase the profitability
 It will efficiently manage the voluminous flow of data, the Data
which has been processes for trend analysis, forecasting
 It will improve Customer behavior, segmentation and reduced
time to market which again creates huge market potential and
higher level of awareness
 It will expand to new markets, and reach new customers
 Disinter mediation will be avoided completely

NCCT
REAL LIFE APPLICATIONS OF
DATA MINING
 DATA AS A RESEARCH TOOL
 Data Mining for Process Improvement
 Data Mining for Marketing
 Data Mining for CRM
 Data Mining and Machine Learning
 Data Mining and Statistics
 Data Mining and Decision Support
DATA MINING
The following Picture will give you the clear picture
DISTRIBUTOR
PRODUCT
SCM
BRANCHES (will have HR)
MARKETING & SALES
CLIENTS – CRM
* Logistics Management is involved - SCM
Overall process requires – PROCESS IMPROVEMENT

NCCT
Re al L ife
Ap plic atio ns o f Da ta
Min in g
 Data Warehouses
 OLAP

 Data Marts
 Multidimensional databases
 Data Mining And Computer Technology

NCCT
DATA MINING
VERTICAL MARKET APPLICATIONS
Applications designed to meet the needs of a particular industry
are called Vertical Applications. For example – healthcare
management industries, Image Management Industries, etc.,

AREAS
   Financial market     Artificial Intelligence
   Internet     Networking   
    Bio Medical
AI SPECIALTY - FUZZY INTERPRETATION
OF DISCRETIZED INTERVALS
 When there are both numerical and nominal attributes
i.e. text data in a database, existing data mining
systems (such as rule induction to specify a certain
rule and decision tree construction)
 we create a discrete numerical domains and classify it
into intervals.
 We specify a separate range of numerical intervals.
These discretized intervals are treated with the normal
values, during deduction.

NCCT
BIO MEDICAL - CHROMOSOME DETECTION
USING DIGITAL IMAGE PROCESSING
 Digital image processing is a very wide area and has numerous
applications.
 In specific, digital image processing deals and concentrates more
on the medicine industry and the aerospace industry.
 Here we have proposed a solution for the chromosomes available
in the human body.
 Generally there are only 23 pairs of chromosomes. Sometimes,
some human beings have 47 chromosomes. i.e. One pair with an
extra chromosome.

NCCT
NOW, WE ARE GOING TO
SEE ABOUT
 Data Mining Pillars
 Data Mining Techniques
 Data Mining Cycle
and
 Emerging Areas
NCCT
DATA MINING PILLARS

Data Mining Techniques


Data

Modeling
NCCT
DATA MINING TECHNIQUES

 Clustering
 Decision trees
 Neural Networks

NCCT
DATA MINING CYCLE

Identifying the business problem


Transforming data into actionable results
Acting on the results
Measuring on the results

NCCT
Eme rgin g Ar eas
BUSINESS INTELLIGENCE TOOLS & PORTALS
– Enterprise Application Portals

– Enterprise Information Portals

– Enterprise Expertise Portals

 Wireless Data Access

NCCT
Business Intelligence Tools & Portals
 ENTERPRISE APPLICATION PORTALS
– Provide access to enterprise applications functional capabilities,
as well as data collected and stored by these applications.

 ENTERPRISE INFORMATION PORTALS


– Integrate and provide access to data compiled from a variety of
internal and external sources, such as data warehouses and
external information feeds.

 ENTERPRISE EXPERTISE PORTALS


– Focused on providing knowledge management functionality by
tracking interactions with an enterprise’s internal knowledge base

NCCT
NC CT
Centre for Advanced Technology

 Formed in 1984
 Primary activities are Software
development, R&D and training
 Focuses on several products and
projects for students
Projects @
NCCT
Redefining the
Learning
Experience the learning with
the latest new tools and
technologies…
Specialization, Design,
Development and
Implementation with
Projects
Projects @ NCCT

Project Specialization Concept


• NCCT, in consultation with Export-Software Division, offers Live
Software Projects, to experience the learning with the latest
new tools and technologies
• NCCT believes in specialized software development training with an
emphasis on software development principles and standards

• NCCT plays a dual positive role by satisfying your academic


requirements as well as giving the necessary training in software
development
Projects @ NCCT
HARDWARE INFRASTRUCTURE
PIII Intel based Server running on Windows NT with 512 MB RAM memory, 40
GB Storage space and PIII/PII/Pentium MMx Intel based systems as clients
running on Windows

TOOLS & TECHNOLOGIES


C/C++, Visual C++, Visual Basic with Oracle, MS SQL Server, Access, JAVA,
Servlets, RMI, HTML, DHTML, XML, EJB – Web Logic, JSP, ASP, IIS, ActiveX,
COM, DCOM, CORBA, TSAM, MSAM, Assembly Languages

•Understanding the objectives of the Project • Coding standards


PROJECT METHODOLOGY
•Feasibility study and requirement analysis • Sample Testing
•Designing standards • Implementation
•Development Procedures • Documentation
Projects @ NCCT
HARDWARE INFRASTRUCTURE
PIII Intel based Server running on Windows NT with 512 MB RAM memory, 40
GB Storage space and PIII/PII/Pentium MMx Intel based systems as clients
running on Windows

TOOLS & TECHNOLOGIES


C/C++, Visual C++, Visual Basic with Oracle, MS SQL Server, Access, JAVA,
Servlets, RMI, HTML, DHTML, XML, EJB – Web Logic, JSP, ASP, IIS, ActiveX,
COM, DCOM, CORBA, TSAM, MSAM, Assembly Languages

•Understanding the objectives of the Project • Coding standards


PROJECT METHODOLOGY
•Feasibility study and requirement analysis • Sample Testing
•Designing standards • Implementation
•Development Procedures • Documentation
Placements @ NCCT
NCCT has an enormous placement wing, which enrolls all candidates in its
placement bank, and will keep in constant touch with various IT related industries
in India / Abroad, who are in need of computer trained quality manpower

Each candidate goes through complete pre-placement session before placement made by
NCCT
The placement division also helps students in getting projects and organize guest lectures,
group discussions, soft learning skills, mock interviews, personality development skills, easy
learning skills, technical discussions, student meetings, etc.,

For every student we communicate the IT organizations, with the following documents
* Curriculum highlighting the skills
* A brief write up of the software knowledge acquired at NCCT, syllabus
taught at NCCT
* Projects and Specialization work done at NCCT
* Additional skills learnt
THE F OLLO WING S KIL L S ET IS
SECURE
Programming Area
SYSTEM APPLICATION PROGRAMMING
PROGRAMMING
Desktop Embedded Embedded Net WEB Data Distributed
work base Computing

C\C++       

Visual C++      

VB   

JAVA     

NCCT
THE F OLLO WING S KIL L S ET IS
SECURE
APPLICATION PROGRAMMING

Embedded Network WEB Database Distributed Computing

VB.Net     

ASP   

XML     

JSP   

EJB   

Oracle/D2k 

NCCT
THE F OLLO WING S KIL L S ET IS
SECURE
Software C, C++, Visual C++, ASP, XML, EJB
Applications

Embedded Embedded Systems, PLC


Technologies

Other Areas VLSI, ULSI, DSP, Bio Informatics & Technology

Emerging WAP, Remote Computing, Wireless


Technologies Communications, VoIP, Bluetooth in Embedded,
LINUX based applications

Ever green UNIX, C


technologies

NCCT
NCCT
Quality is Our
Responsibility

Dedicated to
Commitments and
Committed to