Presented By:Ajita Singh Yogita Solanki Isha Gaur Shruthi Jeevan Ajay Jain Ankit Makkar

Contents
Overview

Classes of M-Commerce Applications

Terminology M-Commerce emerging applications

Attributes of M-Commerce
Value addition for users The Drivers

Mobile Computing Infrastructure

Advantages & Disadvantages Conclusion

Mobile Commerce: Overview

Mobile commerce (m-commerce, m-business)

any e-commerce done in a wireless environment, especially via the Internet Can be done via the Internet, private communication lines, smart cards, etc. Creates opportunity to deliver new services to existing customers and to attract new ones

Exhibit 8.2 Classes of M-Commerce Applications

M-Commerce Terminology
Generations
1G: 1979-1992 wireless technology
2G: current wireless technology; mainly

accommodates text 2.5G: interim technology accommodates graphics 3G: 3rd generation technology (20012005) supports rich media (video clips) 4G: will provide faster multimedia display (2006-2010)

Terminology and Standards

GPS: Satellite-based Global Positioning System

PDA: Personal Digital Assistanthandheld

wireless computer SMS: Short Message Service EMS: Enhanced Messaging Service MMS: Multimedia Messaging Service WAP: Wireless Application Protocol SmartphonesInternet-enabled cell with attached applications

phones

M-Commerce Emerging Applications

Mobile Financial Applications (MFA)
Mobile Advertising (MA) Mobile Inventory Management (MIM)

Product Location and Search (PLS)

MFA (Mobile Financial Applications

Mobile

financial applications are likely to be one of the most important components of m-commerce. They could involve a variety of applications such as mobile banking and brokerage service, mobile money transfer, and mobile payments.

MA (Mobile Advertising)
Mobile advertising is also a

very important class of mobile commerce applications. Using demographic information collected by wireless service providers and information on the current location of mobile users, much targeted advertising can be done.

MIM (Mobile Inventory Management

This class of application

involves location tracking of goods, services and even people. The tracking of goods may help service providers in determining the time of delivery to customer, thus improving customer service and obtaining a competitive edge over other business. Eg. : Myntra.com, Barcode scanning, GPS

PLS (Product Location & Search

This class of application

includes locating an item in a particular area or location. This is concerned with finding an item with certain specifications and whether it is available in a specified area or not. Eg. : IBM, Samsung galaxy duos application

Attributes of M-Commerce (cont.)

Value-added attributes of m-commerce Ubiquityeasier information access in real-time Conveniencedevices that store data and have Internet, intranet, extranet connections.
Instant connectivityeasy and quick connection to

Internet, intranets, other mobile devices, databases. Personalizationpreparation of information for individual consumers. Localization of products and servicesknowing where the user is located at any given time and match service to them.

Specific Attributes of M-Commerce

Attributes of m-commerce and its economic

advantages Mobilityusers carry cell phones or other mobile devices Broad reachpeople can be reached at any time

Value addition for users

The Drivers
Widespread
Declining prices Improvement of

availability of devices No need for a PC Handset culture

bandwidth Explosion of EC in general

Mobile Computing Infrastructure

Hardware Cellular (mobile) phones Attachable keyboard PDAs Interactive pagers Other devices Notebooks Handhelds Smartpads
Screenphonesa telephone equipped with color screen,

keyboard, e-mail, and Internet capabilities E-mail handhelds Wirelinedconnected by wires to a network

Mobile Computing Infrastructure (cont.)

Unseen infrastructure requirements
Suitably configured wireline or wireless

WAN modem Web server with wireless support Application or database server Large enterprise application server GPS locator used to determine the location of mobile computing device carrier

Mobile Computing Infrastructure (cont.)

Software
Microbrowser
Mobile client operating system (OS) Bluetootha

chip technology and WPAN standard that enables voice and data communications between wireless devices over short-range radio frequency (RF) Mobile application user interface Back-end legacy application software Application middleware Wireless middleware

Mobile Computing Infrastructure (cont.)

Networks and access
Wireless transmission media

Microwave Satellites Radio Infrared Cellular radio technology Wireless systems

Advantages and Disadvantages

Providing wider reach. Small screens of most devices still limit types of Reducing time and file and data transfer (i.e. order. streaming videos, etc.) Competitive pricing WAP and SMS limited to

small number of characters and text. Use of graphics limited User interface is often difficult to learn how to use

Conclusion
As m-commerce applications and wireless

devices are evolving rapidly, one will take forward the other one towards empowering innovation, versatility and power in them.