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Production Department
Distributor
Center
Agent
Vendor Stalls
End Customer
Research Methodology
Main Objectives
Sub Objectives
Circulation Department
Space Department
Editorial Department
Paste Department
System Department
Production Department
Research Design
Research design is the master plan or model
for the conduct of formal investigation and
survey
Prepared a questionnaire for the collection
of data
Sample size: 100
Area of survey: Rajkot city
Objective: To find out reading preferences
of newspaper readers
Time duration: 30 days
Readership Survey Table And Chart
Newspapers Readership No.
Indian Express 9
Financial Express 2
Times Of India 14
Economics Times 2
Business standard 4
Gujarat Samachar 32
Sandesh 23
Divya Bhaskar 14
Patrika 0
Survey Chart
35 Indian Express
30 Financial Express
25 Times Of India
20 Economics Times
15 Business standard
10 Gujarat Samachar
5 Sandesh
Divya Bhaskar
0
Readership No. Patrika
Fragmentation of Market Share
10% 9%
15%
financial express
economic times
26%
business standard
business line
others
40%
Questionnaire Analysis
No. of respondents
Male
Male 76 Female
Female
24
Do you read the newspaper regularly?
Yes/No
Yes 96
No 04
Yes
No
On the basis of which parameters you select
the newspapers?
At Home 85
At Office 12
At library03
Yes
No
In which media do you believe the
most?
Newspaper 55
News Channels
25
Both 20
Yes
No
Limitations of the study
Strengths Weaknesses
• Growing competition
through new entrants.