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INTRODUCTION TO RESEARCH

Business Research Methods

January 25, 2014

Topic & Structure of the lesson


Topic Outline
Why Study Business Research? Meaning & Definition of Research in Business Business Strategy, Tactics & Research Hierarchy of Business Decision Makers Basic Research & Applied Research Characteristics of a Good Research Ethics in Research

Consequences of Plagiarism

January 25, 2014

Why Study Business Research


Business Research provides information to guide

business decisions i.e. understand processes, products, customers, markets & competition; to develop policies, strategies & tactics that are more likely to succeed. Tools & Processes needed to reduce risk in managerial decision making
January 25, 2014

Business Research defined


Systematic and Objective Process of gathering, recording & analyzing data that provides information to guide business decisions

A systematic inquiry that provides information to guide managerial decision making

January 25, 2014

Business Planning Drives Business Research

Organizational Mission

Business Goals

Business Strategies

Business Tactics

January 25, 2014

Business Strategy, Tactics & Research


Business Strategies
General Approach an organization follows to achieve its goals.

On-the-job training/Class room Activities Rigorous periodic maintenance/Repair on breakdown positioning goods & services to customer needs

Business Tactics
Specific timed activities that execute a strategy

Super premium Dozens of flavors Small packages Signature colors on packaging Available in franchise and grocery stores
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January 25, 2014

Hierarchy of Business Decision Makers

Visionaries Visionaries Standardized Standardized Decision Makers Decision Makers

Intuitive Decision Makers Intuitive Decision Makers

January 25, 2014

Basic Research and Applied Research


BR is basically an applied research. In fact, we can divide all research into basic and applied categories.

Basic research: Focused, systematic study or investigation undertaken to expand the body of knowledge itself or to verify the acceptability of a given theory. Applied research : Research undertaken to answer questions about specific problems or to make decisions about a particular course of action or policy decision.

January 25, 2014

Basic Research and Applied Research


Basic Research
A study directed by a professor to measure differences between high and low performing employees, relative to their job satisfaction and their job turnover. Academic Research on whether an individuals perception that he or she was doing well on a task would have any influence on future performance

Applied Research
Evaluating the impact of a training program on employees performance Employees are not satisfied with the present promotion policy, research is conducted to find out the reasons of dissatisfaction. A Decision is then taken to rectify the defects.

Methods and techniques are common in both types of research.

January 25, 2014

Research may be unnecessary

Can information be applied to a critical decision? Does it improve managerial decision-making? Are sufficient resources available?

January 25, 2014

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Characteristics of Good Research


Clearly defined purpose Detailed research process Thoroughly planned design

High ethical standards


Limitations addressed Adequate analysis Unambiguous presentation Conclusions justified Credentials
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Ethical Issues in Business Research


Ethics, also known as moral philosophy, is a branch of philosophy that addresses questions about morality,- concepts such as good & evil, right & wrong, justice & crime etc.

Rights and obligations of Individuals are generally dictated by norms of Society (Social Norms). Three Parties Involved in most research Situations Rights & Norms Obligations of : 1. Respondent: Right of privacy and right to be informed about all aspects of research. Obligation to be honest to research questions
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Ethical Issues in Business Research cont..

2. Researcher: Adhere to purpose of the Research (i.e.


Research), Maintain Objectivity; avoid Misinterpretation of research findings. Protect subjects and clients right to confidentiality and to report actual data collection.

3. Sponsoring Client (User): avoid misuse of the


research finding to support its aim; respect research respondents privacy and be open about its intentions to conduct research and about the business problem to be investigated.
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Plagiarism & Its Consequences


Plagiarism by students, or researchers is considered academic dishonesty or academic fraud, and offenders are subject to academic censure, up to and including expulsion. In the academic world, plagiarism by students is a very serious offense that can result in punishments such as a failing grade on the particular assignment or for the course. For repeated plagiarism, or severe plagiarism (e.g., submitting a copied piece of writing as original work), a student may be suspended or expelled. In many universities, academic degrees or awards may be revoked as a penalty for plagiarism
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Plagiarism & Its Consequences cont


Easy to detect Plagiarism: 1. Choice of source unoriginal 2. whether student used his/ her own voice 3. Source may be inappropriate inaccurate or off-topic 4. online plagiarism detector Plagiarism may also occurs because students are unaware of acceptable writing practices/ prior education practice. As a consequence, consideration has now been given to the best ways to help students learn about plagiarism with suggestions Carroll (2006) that students should be allowed to experiment and to develop their understanding of plagiarism through making mistakes, which means that they may need to produce some writing and receive feedback on it and understanding that it is unacceptable.
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References:
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Business Research Methods Cooper, Schindler; Tata Mc Graw Hills Business Research Methods William G Zikmund; Thomson. Research Methodology, Concepts & Cases Chawla, Sondhi Marketing Research Tull, Hawkin; PHI Marketing Research: A South Asian Perspective Research Methods: Donald H.McBurney, Thomson Asia Pvt. Ltd. http://en.wikipedia.org fhttp://eprints.hud.ac.uk/7521/1/Let_them_plagiarise.pdf

January 25, 2014

Q&A

January 25, 2014

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Thank you!

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