Porsche

Founded by Ferdinand Porsche, an Austrian engineer, in 1931. Initially, the company offered motor vehicle development work and consulting,[but did not build any cars under its own name Created the Volkswagen Beetle under the assignment of the German government Produced several designs for heavy tanks during the war

1960s
911: Porsches most well-known and iconic model

1970s & 1980s

914, 944
+ cheaper models, increase affordability of cars, hence higher sales -Backlash from loyalists -> never accepted these models as real Porsches -Tarnished image

914

Competition from other high-end sports car manufacturers Struggling economy Porsche was on the verge of bankruptcy.

2000s Maintains its image of being a luxury automobile brand with high-performance cars Questionable foray into the SUV market with the Cayenne in 2003 Cayenne has been successful, generating enough profit In a May 2006 survey, Porsche was awarded the title of the most prestigious automobile brand by Luxury Institute, New York