Kurlon Limited

Submitted By: Abhinav Tripathy Abhishek Gupta Akansha Gupta Kaushal Shah

Introduction
Kurlon is largest manufacturer of mattresses in India, with Rs.1122.2 million Kurlon has 65% of market share in branded rubberized coir mattresses. It was operating on 126 types of mattresses It had two manufacturing plants at Bangalore and Bhubaneswar It was first to introduce quilting It entered into joint venture with DuPont

Product Range
Kurlon mattresses were available in:
Length (72, 75 and 78) Width (30, 35, 36, 42, 48, 60, and 72)

Brands
Apsara (non quilted cotton cloth covering) Super Deluxe (quilted, cotton cloth covering) Romantique (quilted, plain viscose cloth covering) Klassic (quilted, printed viscose cloth covering)

Value Chain
Untwisting Sheeting Sheet Cutting Pressing Vulcanizing Cooling Pad Cutting

Tape Edging

Cloth Cutting Molding

Question 1
Kurlons Supply Chain Performance
Distribution is done through a multi echelon inventory system Finished goods were shifted Bundle Stores 1) Bangalore 2) Bhubaneswar Material Shifted to Regional Warehouse by road
Lot Sizes of 160 or 320 Long term Contracts with different transporters It insisted full truckloads Normal Delivery time was 3 to 10 days Delivery to retailer in 1-2 days

Question 1
Regional Distribution Centres
Distributes to retailers from 42 regional Distribution Centres Manager of each distribution centre work order once a month Order specifies both size and variety to be dispatched (weekly Basis) Work Order is based on the Demand forecast

Question 1
Problems Faced
Managing the Inventory Efficiently Kurlon has to maintain pressure on retailer to place orders. Kurlon retailers were also stocking competing brands So, Kurlon Products were to be well stocked Low Storing Place and Less credit availability

Question 2
3000 2500 2000

1500
1000 500 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27

Sales Closing Stock