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Problem!
A question raised for inquiry, consideration or solution
A research problem is an issue or concern that an investigator presents and justifies in a research study.
researchers, for condition they want to improve, difficulties they want to eliminate, questions for which they want to seek answers.
How to Identify a Research Problem Search for a problem . Read more about your problem. Take notes or keep a research journal. Seek professional advice. Keep the topic interesting.
What to do: problem identification and definition Follow a general procedure. identifying the problem situation. Study the available research. Write statement identifying and defining the problem. Have colleagues read your final statement identifying and defining the problem situation.
One of the most challenging task is defining the research problem such that the research yields information that directly addresses the management issues. The end result should be for management to understand the information fully and take action based on it. Clearly identification and definition of marketing research problem cannot be overstated.
2) Better communication and more involvement in problem definition are the most frequently ways of improving the usefulness of research.
Action oriented process How should the loss of market share be arrested? Should the market be segmented differently? Should a new product be introduced? Should the promotional budget be increased?
Marketing Research Problem Determine the relative strengths and weakness of sears, vis-vis other major competitors, with respect to factors that influence store patronage.
General rules to be followed in defining the research problem is that the definition should
1) Allow the researcher to obtain all the information needed to address the management decision problem. 2) Guide the researcher in proceeding with the research.
Don'ts 1) Research problem should not be defined too broadly. Example : Develop market share for a brand. Improve companys image.
2) Research problem should not be defined too narrowly.
Topic
Subject Area
Educational Issue
A Concern A Problem Something that needs a solution
Ask yourself
To help IDENTIFY your research problem for your thesis, ask yourself such questions as: What was the issue/problem you want to study? What is the concern being addressed behind this study? Why do you want to undertake this study? Why is this study important to the scholarly community?
3.
4.
CASE STUDY On
Major Problems
To identify and define the problem. To decide the areas of research To know the current market condition
formulation
Jeff Dean is about to open a new restaurant and have to research about the all the possible concerns such as demand, supply, competitive forces etc
findings
The problem was clearly identified The areas of research were not completely covered
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