IDEA Cellular is a publicly listed company, having listed on BSE & NSE in March 2007.

It is the 3rd largest mobile services operator in India with wireless revenue market share at 15 % in Q1 FY 2013, and subscriber base of over 117 million. Incorporated as Birla Communications Limited Obtained licenses for providing GSM-based services in the Gujarat and Maharashtra Circles following the original GSM license bidding process Idea ranks among the Top 10 country operators in the world. Idea operates across all 22 service areas with 2G services and 3G services spread in over 3,000 towns and 10,000 villages.

Idea won the Best Brand Campaign at the esteemed World Communication Awards 2011. IDEA Cellular also received the prestigious Avaya GlobalConnect Award for being the Most Customer Responsive Company in the Telecom sector in the year 2010.

The motto of Idea is An idea can change your life . The brand ambassador of Idea is Mr. Abhishek Bachchan .

Brand ambassdor

Board of DirectorsMr. Kumar Mangalam Birla (Chairman) Smt. Rajashree Birla Mr. Himanshu Kapania (Managing Director) Mr. Arun Thiagarajan Ms. Tarjani Vakil Mr. Mohan Gyani Mr. Gian Prakash Gupta Mr. R.C. Bhargava Mr. P. Murari Ms. Madhabi Puri Buch Mr. Biswajit A. Subramanian Dr. Rakesh Jain Mr. Sanjeev Aga Dr. Hansa Wijayasuriya

IDEA Cellular is part of the Aditya Birla Group, India's first truly multinational corporation. Global in vision, rooted in Indian values, the Group is driven by a performance ethic pegged on value creation for its multiple stakeholders. OUR PROMOTERS Aditya birla nuvo limited Grasim industries limited Hindalco industries limited Birla tmt holding pvt. limited

SHAREHOLDERS

Aditya Birla Group (49.05%) Axiata Group Berhad (15%) Providence Equity (10.6%)

VAS

ROAMING

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Roamware Starhome Bharti telesoft

MARKETING COMMUNICATION Lowe india pvt ltd mindshare NETWORK Nokia-siemens Erricsson BILLING Atos origin

AIRTEL VODAFONE RELIANCE COMMUNICATION BSNL MTNL AIRCEL TATA DOCOMO

MOBILE TELEPHONY WIRELESS BROADBAND ANDROID MOBILE PHONES

Quality subscriber base

idea is among the select global operators servicing over 115 million subscribers. The latest (Aug 2012) data released by the TRAI for VLR subscribers (active subscribers), reaffirms quality of Ideas subscriber base as among the best in terms of percentage of active subscribers. As of August 31, 2012, Idea has around 94.1% of reported subscribers as VLR subscribers, which is highest in the industry. Ideas VLR EoP subscriber market share is 15.5% in August, 2012. (as against a subscriber EoP market share of 12.8%).

On 19 May 2010, the 3G spectrum auction in India ended. Idea paid 5768.59 crores for spectrum in 11 circles. The circles it will provide 3G in are Andhra Pradesh, Gujarat, Haryana, Himachal Pradesh, Jammu & Kashmir, Kerala, Madhya Pradesh, Maharashtra & Goa, Punjab, Uttar Pradesh (East) and Uttar Pradesh (West)

Pan India 3G Coverage Airtel, Vodafone and Idea have begun collaborating to provide 3G coverage to their customers pan India. The agreement aims to provides for these companies to offer 3G services to their customers in circles where they have not won any spectrum. It is expected that the 3 companies will be able to provide 3G services in all circles in India except orissa where the three have not won any spectrum.

Idea pioneered the concept of Shared Telecom Infrastructure services, along with a few other industry leaders in the wireless space to reduce carbon foot-print Started using bio diesel to power their wireless networks in rural India conducted in parts of Andhra Pradesh and Maharashtra. Idea was amongst the first mobile operators in India to promote v-Top up recharges for prepaid users. Promoted E billing to reduce paper usage.

Idea has now introduced the PICO card, which is a half-size plastic card that bears the SIM card, in a new connection kit to reduce plastic usage. Ideas HR operations have all been enabled online for its over 7,000 employees, to ensure that there is minimal paper documentation. Idea use smart ICT solutions such as teleconferencing, videoconferencing, web chats etc. for internal communication amongst employees to minimize travel.

Arjun Bahal Mohammed Tariq