Академический Документы
Профессиональный Документы
Культура Документы
HONEST
Company Background
HONEST
We Were Thirsty
Co-founders Seth and Barry start operations out of Seths house in Bethesda, MD - February, 1998 First sale was to Whole Foods regional office with five thermoses and empty Snapple bottle
Introduced worlds first organic bottled tea 1999; Introduced the worlds first Fair Trade Certified bottled tea 2003
February 2008 The Coca-Cola Company makes a minority investment (40%) in Honest Tea March 2011 - The Coca-Cola Company acquired Honest Tea
REFRESHINGLY HONEST
15 Years Ago
HONEST
Honest Tea
REFRESHINGLY HONEST
HONEST
Authentic Marketing
Authentic Taste
REFRESHINGLY HONEST
HONEST
REFRESHINGLY HONEST
HONEST
REFRESHINGLY HONEST
HONEST
0 4000 lbs. recycled in year one 0 200,000 lbs. recycled in first two years
7 REFRESHINGLY HONEST
HONEST
Honest Tea created a lower-calorie, less-sweet, organic thirst quencher for kids, but
The material used to make these pouches is a multi-layer laminate, it isnt recyclable and most end up in a landfill. Honest Tea and TerraCycle teamed up to launch the Drink Pouch Brigades
REFRESHINGLY HONEST
March 2011
HONEST
1999 introduced first organic certified bottled tea Partnered with Itchik Herb, a woman-owned company on the Crow Reservation, to supply peppermint
10
REFRESHINGLY HONEST
HONEST
11
REFRESHINGLY HONEST
HONEST
12
REFRESHINGLY HONEST
HONEST
13
REFRESHINGLY HONEST
HONEST
2003
2009
1/12 Varieties
2011*
14
REFRESHINGLY HONEST
HONEST
15
REFRESHINGLY HONEST
HONEST
16
REFRESHINGLY HONEST
Closing Thoughts
HONEST
Sustainability is a journey Products must be market-driven or market-driving: mission is not enough Supply chain reliability is critical Each community has different needs
17
REFRESHINGLY HONEST
HONEST
18
REFRESHINGLY HONEST
HONEST
19
REFRESHINGLY HONEST