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INFORMATION
TECHNOLOGY
(MCA)
COMPETITIVE STRATEGY
Assignment-04
of
Marketing Management-I
COMPETITIVE
STRATEGY
Competitive strategy refers to how an institute
of a institute challenger.
and nichemanship
Market follower strategies and
nichemanship
directly or indirectly.
Nominal fee structure
Good infrastructure like wifi campus,library,fully
ac,labs,auditorium,conference room
Adding sub programs like MCA+PGDCA
Personality development program(PDP)
Improved services which will include free study
tour, free laptops, guest lectures
Professional and experienced faculty in its
sector.
Tie ups with other institutes and foreign
universities for more reference and
recognition
Intense advertising and marketing with the help
of colleges, MCA coaching institutes
Short term and long term goal should be well
defined
Research and development should be used
effectively
There should be a specialization in every aspect
of the course
Should know the weakness of other competitors
FIIT should identify every opportunity for long
term profit
Thank You