Corporate Social Responsibility

The rationale behind CSR activities is to build sustainable businesses, which need healthy economics, markets and communities. The key drivers for CSR are: Enlightened self - interest-creating a synergy of ethics and a sustainable global economy. Social Investment - contributing to physical infrastructure and social capital. Transparency and trust - more accountable and report their performance in social and environmental areas. Increased public expectation of business - do more than providing jobs and contribute to economy.

Ten Point Social Charter

1. 2.

3. 4. 5. 6.

7.
8. 9. 10.

Have healthy respect for your workers and invest in their welfare. Corporate Social Responsibility must not be defined by tax planning strategies alone. Rather, it should be defined within the framework of a corporate philosophy which factors the needs of the community and the regions in which a corporate entity functions. Industry must be proactive in offering employment to the less privileged, at all levels of the job ladder. Resist excessive remuneration to promoters and senior executives and discourage conspicuous consumption. Invest in people and in their skills. Desist from non-competitive behavior. Invest in environment- friendly technologies. Promote enterprise and innovation, within your firms and outside. Fight corruption at all levels. Promote socially responsible media and finance socially responsible adversting.
-Honbl. P.M. Dr. Manmohan Singh, 25th May 2007.

Joint Venture between Power Grid and Sulabh International

Power Grid Corporation of India has shown interest to collaborate with Sulabh International Academy of Environmental Sanitation & Public Health to initiate various programmes under CSR activities. Sulabh International has got years of experience in implementing various programmes concerning environmental sanitation, hygiene education, health, alternate energy etc. The plan is to have a joint venture between POWERGRID and Sulabh International to meet the social needs of the deprived community both in the selected rural and urban areas.

Role and Responsibilities

POWER GRID CORPORATION

Support in selection of project sites Help in selection and approval of the programme Support in monitoring the programme Funding the programme

SIAES & PH

Support in selection of project sites Development of project proposal based on need assessment Implementation of the project Support in operation and maintenance Monitoring the project component Documentation

This is not an exhaustive list. This will be modified as per the need.

Sanitation and Health Scenario

Very high Child Mortality Rate (66 under 5

mortality). More than fifty diseases including diarrhoea, cholera, poliomyelitis, etc. have been reported because of defecation in open due to lack of toilets. India rank 119 amongst 169 countries in the 2010 Human Development Report. British Medical Journal conducted survey amongst experts and medical professionals to identify the best medical breakthroughs and scientific advances of the past 150 years - Sanitation Voted the Greatest Advance since 1840. As per WHO-UNICEF JMP 2010 report globally over 2.6 billion people lack basic sanitation worldwide- of which 650 million people reside in India.

Sanitation Present Situation

According to WHO- UNICEF Joint Monitoring programme (2008

Status), 54% of urban household exclusive use latrine and another 21% use shared latrine. For rural areas the figures are 21% and 4% respectively. However as per Department of Drinking Water and Sanitation, GOI, the districts were reporting rural Sanitation coverage of 68% in 2010. It has been observed in India (Total Sanitation Campaign), that sanitation Programme that neglect sustainable technology and adopt cheap, unscientific and environmentally unsustainable sanitation facilities, achieve Hygiene Behavior Change (open defection) in short term but face revarsal of behavior in the long term. ( Reverting back to open defection). Drop-out of girls from schools was high. Public places like railway stations, bus stops, religious and tourist places, had no provision of public toilets.

Scope of work Under Social and Environment Sector

Household toilets in the rural areas.

Liquid and solid waste management in rural areas.

Human Resources Development Centers in the rural

blocks/districts. Community toilets with bio-gas generation in the urban and rural areas. Initiation of Healthy Village programme in selected areas. School sanitation cum science clubs The programmes may be developed in a cluster of village.

Household Toilets
The activities proposed under this programme will include: Sanitation coverage of all households Health & Hygiene promotion Women Empowerment Strengthening of Self help group (SHG) Construction of toilets facilities Example: In Hirmitla village of Mewat district of Haryana, Rail Tel Corporation of India is funding for construction of 120 household toilets. For this project 80% funds are provided by Rail Tel and balance 20% generated from the beneficiaries. This will provide all the households in the village with individual toilets.

Solid and Liquid Waste Management

The activities proposed under this programme will include: Study the needs for solid and liquid waste management in the rural areas/villages. Develop suitable models with community level sustainable technologies for implementation. Install various technologies as per site conditions. Monitor environmental factors for adaption of these technologies. Provide training to the community members to adapt the technologies and maintain them. Develop operation and maintenance manual for the community.

Human Resources Development Centers

The activities proposed to be included in the programme: Development of training modules for the village community based as need assessment. Vocational training on various trades to the selected members of the rural community. Development of demonstration centre to showcase various units related to environmental sanitation technologies, rainwater harvesting. School for the children for use of village community. Health sub-centre for the benefits of the community. Community toilet with biogas units for use of the community and demonstration.

Bio-gas generation from community toilets

The primary objective of the project is to provide pollution free and sustainable sanitation facilities to the community in the urban and rural areas towards achieving the MDG target. The specific activities of the project will include: To demonstrate self-sustaining and environment friendly public toilet facilities to be used by the community. To inculcate the clean habits such as use of toilet, personal hygiene, hand washing etc. amongst the community. To generate bio-gas for local use. To support and demonstrate to the local bodies the construction technology, operation and maintenance of community toilets in a sustainable manner.

Healthy Village
The activities proposed under this programme will include: Promotion and mobilization of health and environmental measures. To raise community awareness on health, hygiene and the other related issues. Priority on improving environmental services (water supply, sanitation, village cleanliness, etc.) To mobilize communities and stockholders to participate in various Environmental Sanitation activities. To facilitate the cooperation between health sector and other sections at local level. To prioritize environmental and basic services. To encourage and promote mobilization of resources for socio-economic integrated development. Involvement of local schools to activate the process at village level. Improvement of environment & health in an integrated fashion.

School Sanitation cum science clubs

The activities proposed to be included in the programme: To identify the issues related to the health, hygiene & sanitation in schools. Design and develop the appropriate intervention on health, hygiene and sanitation education in schools. Orient and sensitize school teachers and community on health, hygiene and sanitation education. Aware , educate and sensitize school children for better sanitation & hygiene promotion through interactive classroom sessions, demonstrations etc. Promote responsible behavior among school children through behavioral change & communication. Promotion of school sanitation cum science clubs. Develop & construct model toilets in all selected schools.

Conclusion
Corporate Social Responsibility is represented by the

contribution undertaken by corporate to society through its core business activities, its social investment and philanthropy programmes and its engagement in public policy. A strong CSR programme is an essential element in achieving good business practices and effective leadership. The corporates have understood that their impact on the economic, Social and environmental landscape directly affects their relationships with stakeholders, in particular investors, employees, customers, business partners, governments and communities.