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Vilas Kulkarni
Prepared By: Maulik Padh 11368 For The Subject Of: Organizational Structure and Dynamics
INTRODUCTION
Kwality Wall's is a major producer and distributor of ice cream and other
dessert products in India, Pakistan, Sri Lanka, Malaysia and Singapore. It is a company of Hindustan Unilever, the arm of Unilever in India, and is an extension of the Wall's ice cream brand of Great Britain.
Basic Info:
1) Company Type- Subsidiary of Hindustan Unilever 2) Founded- 1956 3) Headquarters- Mumbai,Maharashtra,India
Facts and Figures (2013): Market Share- 14% (second after Amul, which has 38%
market share) Total quantity sold- 15 million litres approx Total annual revenue- Rs 200 cr approx. (Source- Business Standard)
Total Store count: 2000 (global)
2) Gajar Halwa
3) Crme Brulee 4) Strawberry Cheesecake 5) Divine Chocolate 6) Fruit and Nut 7) Litchi 8) Pineapple
245
199 199 199 199 189 189
PRODUCT B) Buy 1 get 1 free family packs 1) Strawberry 2) Vanilla 3) Kesar Pista 4) Butter Scotch 5) Tutti Fruity C) Cornetto (Cone) 1) Disc Pistachio
40
40 35
30 25 30 15
PRICE
1) Chocobar Senior
2) Chocolate 3) Fruit and Nut E) Fruttare (fruit candies) 1) Mixed Berries 2) Apple 3) Grape 4) Mango F) Kulfeez (milk candies) 1)Badam
20
30 30
20 20 20 20
20
2) Pista
20
PRODUCT
G) Paddle Pop (Candies) 1) Jiggy Jelly Strwaberry 2) Jiggy Jelly Green Apple 3) Twister Ninja 4) Orange Mahabar 5) Junior Chocobar 6) Apple Grape Jelly 7) Berry Blast H) Cassata 1) Cassata
PRICE
20 20 20 10 10 10 10
40
Products. Due to this reason that the Government of India does not recognize the Kwality Walls Products as ice cream, as the Indian law states that the main component of an ice cream should be milk or milk solids. Fat provides flavour, body and texture. The types of vegetable fat most widely used are coconut oil, palm oil and palm kernel oil or a combination.
fructose and sucrose. 3) Flavors and Colorings: These are the components that distinguishes one variant from another. Basic flavors are vanilla, strawberry and chocolate. 4) Emulsifiers and Stabilizers: Emulsifiers help bind all the ingredients during the manufacturing process and improve the whipping quality during mixing.
Production Process: 1) First the ingredients are selected, weighed and then
usually overnight. This allows time for the fat to cool down and crystallize, and for the proteins and polysaccharides to fully hydrate.
flavor tank where any liquid flavors, fruit purees, or colors are added. The mix then enters the dynamic freezing process which both freezes a portion of the water and whips air into the frozen mix.
frozen, particulate matter such as fruits, nuts, candy, cookies, or whatever you like, is added to the semifrozen slurry.
PRICE MARGIN
For wholesale dealers, they receive almost all products
MRP. (soutce- Gokul Parlour, Unique shopping centre, Near St Xaviers school, Jamnagar, Gujarat)
COMPETITORS
A) Local:
1) Amul 2) Vadilal
3) Mother Dairy
B) Global: 1) Hico (Pakistan) 2) Cargills Magic (Sri Lanka) 3) Dhaka Ice cream industries Ltd (Bangladesh)