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Submitted To: Prof.

Vilas Kulkarni

Prepared By: Maulik Padh 11368 For The Subject Of: Organizational Structure and Dynamics

INTRODUCTION
Kwality Wall's is a major producer and distributor of ice cream and other

dessert products in India, Pakistan, Sri Lanka, Malaysia and Singapore. It is a company of Hindustan Unilever, the arm of Unilever in India, and is an extension of the Wall's ice cream brand of Great Britain.
Basic Info:
1) Company Type- Subsidiary of Hindustan Unilever 2) Founded- 1956 3) Headquarters- Mumbai,Maharashtra,India

4) Products- Frozen desserts

Facts and Figures (2013): Market Share- 14% (second after Amul, which has 38%

market share) Total quantity sold- 15 million litres approx Total annual revenue- Rs 200 cr approx. (Source- Business Standard)
Total Store count: 2000 (global)

PRODUCTS LIST AND THEIR RESPECTIVE PRICES


Product A) Family Packs 1) Rajbhog 245 Price

2) Gajar Halwa
3) Crme Brulee 4) Strawberry Cheesecake 5) Divine Chocolate 6) Fruit and Nut 7) Litchi 8) Pineapple

245
199 199 199 199 189 189

PRODUCT B) Buy 1 get 1 free family packs 1) Strawberry 2) Vanilla 3) Kesar Pista 4) Butter Scotch 5) Tutti Fruity C) Cornetto (Cone) 1) Disc Pistachio

PRICE 160 160 210 199 189

40

2) Disc Black Forest 3) Disc Black and White


4) Butterscotch 5) Chocolate Fudge 6) Double Chocolate 7) Snackers

40 35
30 25 30 15

PRODUCT D) Feast (chocolate candies)

PRICE

1) Chocobar Senior
2) Chocolate 3) Fruit and Nut E) Fruttare (fruit candies) 1) Mixed Berries 2) Apple 3) Grape 4) Mango F) Kulfeez (milk candies) 1)Badam

20
30 30

20 20 20 20

20

2) Pista

20

PRODUCT
G) Paddle Pop (Candies) 1) Jiggy Jelly Strwaberry 2) Jiggy Jelly Green Apple 3) Twister Ninja 4) Orange Mahabar 5) Junior Chocobar 6) Apple Grape Jelly 7) Berry Blast H) Cassata 1) Cassata

PRICE
20 20 20 10 10 10 10

40

INGREDIENTS AND MANUFACTURING PROCESS


Basic Ingredients:
1) Vegetable Fat: This is the main component of all Kwality Walls

Products. Due to this reason that the Government of India does not recognize the Kwality Walls Products as ice cream, as the Indian law states that the main component of an ice cream should be milk or milk solids. Fat provides flavour, body and texture. The types of vegetable fat most widely used are coconut oil, palm oil and palm kernel oil or a combination.

2) Sugar and Sweeteners:


In Kwality Products, there is a combination of glucose,

fructose and sucrose. 3) Flavors and Colorings: These are the components that distinguishes one variant from another. Basic flavors are vanilla, strawberry and chocolate. 4) Emulsifiers and Stabilizers: Emulsifiers help bind all the ingredients during the manufacturing process and improve the whipping quality during mixing.

Production Process: 1) First the ingredients are selected, weighed and then

blended together to produce what is known as the mix".


2) The mix is then aged for at least four hours and

usually overnight. This allows time for the fat to cool down and crystallize, and for the proteins and polysaccharides to fully hydrate.

3) Following mix processing, the mix is drawn into a

flavor tank where any liquid flavors, fruit purees, or colors are added. The mix then enters the dynamic freezing process which both freezes a portion of the water and whips air into the frozen mix.

4) As the mix is drawn with about half of its water

frozen, particulate matter such as fruits, nuts, candy, cookies, or whatever you like, is added to the semifrozen slurry.

PRICE MARGIN
For wholesale dealers, they receive almost all products

at approx 65% of the MRP.


As of retailers, they receive the products at 80% of the

MRP. (soutce- Gokul Parlour, Unique shopping centre, Near St Xaviers school, Jamnagar, Gujarat)

COMPETITORS
A) Local:
1) Amul 2) Vadilal

3) Mother Dairy
B) Global: 1) Hico (Pakistan) 2) Cargills Magic (Sri Lanka) 3) Dhaka Ice cream industries Ltd (Bangladesh)

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