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Idea generation

• “I saw families riding around on


scooters with kids standing up
and the mother carrying a baby
and sitting pillion and decided to
do something about it. It started
as a quest for an affordable
transportation solution”.
:- RATAN TATA
Segmentation:
  can small scale
In the rural areas there
entrepreneurs, who can run taxi services
using nano car.
 
Young professionals who can’t afford big
cars can go for Nano.
 
Nano should be used more and more by
those people who already using cars for
going on single or double rides, for daily
activities.
 
 
People going for second hand car can now
buy new car: Nano
Working women in metro cities
can now go to their offices easily.
 
Middle income families can afford
to buy their own car.
 

For a house wife who can buy a


car with her own savings.

 
Targeted Segments
 Middle income families can afford to buy
this car.

 Nano should
  be used more and more by
those people who already using cars
for going on single or double rides, for
secondary purpose.
 
REASONS:-
• Since Indias approx 55% of the total
population comes under middle income
group. Being a large population sector nano
is being placed under this segment.
• This segment is still untouched by any other
automobile companies,
Profitability ration under this sector will
increase the consumption of tata nano..
So nano can be positioned under this niche
market.
BASIS OF SEGMENTATION
POSITIONING STATEMENT
' Ab NANO ko NA Kaun Kahega'?
OR
Har Sapne ab apne
OR
handle bhoolein, steering pakdein

And many more…..


All the cars and bikes are compared 
with Tata Nano in terms of price and 
efficiency.
PERCEPTUAL MAPPING OF CUSTOMERS