Canterbury Travels

By Group 3 Ashish Kapoor : 1301-040 Sameer Bhatia : 1301-188 Samrudhi Nayak : 1301-189 Rahul Singh : 1301-391 Rohit Tolani : 1301-398 Neha Goyel : 1301-543

Questionairre Sequence
Funnel technique It starts with a general question which sets context of the survey Specific questions on income or education level may make the subject uneasy Specific questions should therefore be phrased and placed craftily The questionnaire starts with warm up questions before jumping to specific questions Order Bias Questions 7,11 and 15 place the options in the same order Same ordering of options results in anchoring bias People tend to answer such questions using first option as point of reference Better approach would have been jumble up the options in these questions to negate such a bias

Non-Exhaustive Questions
Question 2 : What do you travel for a. Business b. Pleasure c. Both Question 22: What is your present occupation a. Business and professional b. Salaried and semiprofessional c. Skilled worker d. Laborer e. Student Other possible options a. Spiritual (Pilgrimage) b. Visiting friends and family c. Event travel Other possible options a. Freelancer b. Unemployed c. Government employee

Double barreled : A person may own a business but may not be a professional
or may be a professional but may not own a business

Mutual Exclusiveness
Question 3 How often do you travel - 0-1 times per month - 2-3 times per month - 4-5 times per month - 6 or more times per month

- 0-1 times a year - 2-3 times a year - 4-5 times a year - 6 or more times a year

A person who travels more than 6 times a month may select either of the two options

Question 21 How long have you lived in your hometown - 0-6 months - 5-10 years - 7-12 months - 11-15 years - 1-4 years - Over 15 years Second and third options are not mutually exclusive and may result in flawed analysis

Burdensome Question
Question 10 : Can you list the travel agencies in Hometown and their location This question requires the subject to memorize what he may not pay attention to. Such questions have a miniscule chance of being answered Question 3 How often do you travel - 0-1 times per month - 2-3 times per month - 4-5 times per month - 6 or more times per month - 0-1 times a year - 2-3 times a year - 4-5 times a year - 6 or more times a year

The first set of options is sufficient If further information is elicited, then pivot question may be used as a pilot question and followed

Memorizing how many times a you travel in a year is difficult