RESEARCH PROJECT

Presented by:
SARA NAEEM HIRA TAHIR

DEPARTMENT OF MANAGEMENT SCIENCES BBA-5 LAHORE COLLEGE FOR WOMEN UNIVERSITY

TOURISM IN PAKISTAN

SPIRITUAL TOURISM

ADVENTURE TOURISM

ECO TOURISM HERITAGE TOURISM

SPORTS TOURISM

TOURISM IN PAKISTAN

ADVENTURE TOURISM

Silk route

Mountaineering

Karakoram

Trekking

TOURISM IN PAKISTAN

HERITAGE TOURISM

TOURISM IN PAKISTAN

SPORTS TOURISM

White water rafting

Rock climbing

Polo festival

Mountain biking

TOURISM IN PAKISTAN

ECO TOURISM

Ayubia national park

Salt range

White water sports

Indus blind dolphin

TOURISM IN PAKISTAN

From 1998-2011, the number of tourists has been increasing but the increasing rate has been significantly low.

TOURISM IN PAKISTAN

THEORATICAL FRAMEWORK
Weak travel and tourism infrastructure Terrorism/security threat Decline in tourism

Rising Inflation
Ineffective role of Government

Air transport
Means of Transportation Road transport Railways Private Hotels

Weak travel and tourism infrastructure

Accommodation

Motels provided by PTDC

Destruction of hotels Sources of communication Energy sources Civic facilities Tourists guide

Inadequate tourist services and facilities

Media portraying negative image of Pakistan Reputation of Pakistan Image of Pakistan for foreign tourists Image of Pakistan for local tourists Terrorist attacks Unsafe public places/ hotels Conflict between religious and military forces Security situation in the northern areas Job losses in tourism and hotel industries

Terrorism

Law and order situation

War on terror

High transportation cost

High food Prices

Rising Inflation

Decreasing purchasing power

High accommodation cost High recreation prices

No. Of Local Tourists

Arrival of Tourists
No. Of Foreign Tourists

Tourism
Revenue Generation from Tourism Industry
Contribution of Tourism in Pakistan Economy

Foreign Exchange Earnings from Tourism

These factors do significantly effect tourism in Pakistan. The tourism industry in Pakistan can experience boom in the future if government takes adequate steps to overcome or reduce factors negatively affecting tourism in Pakistan.

Q U E S T I O N S