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Presented By: Amita Agrawal (11201) Nidhi Brahmbhatt (11204) Disha Mod (11218) Lipi Nayak (112021) Dhaval Patel (11231)
Objectives
To relate the problems and methods of learning about cultural environments To explain the major causes of cultural difference and change To examine behavioral factors influencing countries business practices To examine cultural guidelines for companies that operate internationally
Introduction
Culture The specific learned norms based on attitudes, values, and beliefs that exist in every nation An integral part of external environments Problems of cultural collision occur when Company practices work less well than intended Employees are unable to accept or adjust to foreign environment Every business function subject to cultural problems
OBJECTIVES
COMPETITIVE ENVIRONMENT
Cultural awareness Identification and dynamics of cultures Behavioral practices affecting business Strategies for dealing with cultural differences
STRATEGY
MEANS
Cultural Awareness
Problems that hinder cultural awareness Subconscious reactions to circumstances Assumption that all societal subgroups are similar Cultural awareness can be improved Research descriptions of specific cultures Observe behavior or respected foreign nationals Study foreign market directly Companys need for cultural knowledge increases as it Moves from one to multiple foreign functions Increases the number of countries in which it operates Moves from similar to dissimilar foreign environments Converts from external to internal handling of international operations
Relationship Preferences
Power distancedescribes relationship between superiors and subordinates Highpeople prefer little consultation autocratic or paternalistic management Lowconsultative styles preferred easier to implement worker participation Individualism versus collectivism Individualismlow dependence on organization and desire for personal time, freedom, and challenge self-actualization a prime motivator Collectivismdependence on organization value secure physical and social environments Influences how employees interact with their colleagues Influences marketing strategies
Risk-Taking Behavior
Uncertainty avoidance Highprefer set rules and lifetime employment supervisors need to be precise when issuing directives customers less willing to try new products Trust Leads to lower cost of doing business Fatalismbelief in inevitability of events rather than self-determination High fatalismpeople plan less for contingencies
Elation
Frustration
Low