Presented by: DHEERAJ SETH Rizvi Management Institute, Bandra

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INDIA TODAY
40% of India's population is below the age of 18 years.
At 400 million is the world's largest child population.

50% of India's children are between the age of 6 and 18 years and are not in school. 17 million children in India work as per official
estimates.

1 out of 6 girls will not live to see her 15th birthday. 2 million children (approx) are commercial sex workers
between the age of 5 and 15 years.
SOURCE- Indian census 2001, approx figures

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We Indians over the years have become ardent patrons of NO

GAIN NO PAIN, so are these children's silent CRIES not painful enough or does India's future no more lie in its children???

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AN NGO WITH A NOBLE MISSION BRINGING THE PLIGHT OF INDIA TO THE SURFACE FOR 32 YEARS
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CONTENTS
CRY EVOLUTION WHAT IT MEANS CRY MISSION CRY BELIEF & ROLE UNITED NATIONS CHARTER WHAT DOES CRY DO? HOW DOES CRY MOBILISE FUNDS? WHO MAKES IT POSSIBLE UNIQUE STRENGTHS CRY TODAY SOME MAJOR EVENTS CRY PLEDGE

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CRY EVOLUTION
Rippan Kapur, the airline purser who founded CRY. An ordinary person driven by an extraordinary dream. The dream that no Indian child would be deprived of rights as basic as survival, participation, protection and development. Rippan and 6 of his friends started CRY with Rs. 50/- around Rippan's mother's dining table. As he put it, "What I can do, I must do. CRY was officially registered on January 28, 1979. Rippan died in 1994, at 40. CRY continues to grow.

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CRY
WHAT IT MEANS
CRY stands for Child Rights and You Earlier, it was called Child Relief and You. To highlight its belief in justice for all India's children and enlist support for this transformation, it changed its name from Child Relief and You to Child Rights and You on April 1, 2006
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CRY MISSION

To enable people to take responsibility for the situation of the deprived Indian child and so motivate them to confront the situation through collective action, thereby giving the child and themselves an opportunity to realize their full potential

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CRY- BELIEF AND ROLE

CRYs BELIEF- CRY says it exists

today to amplify the voice of children.

CRYs ROLE- CRY says, its role is that

of an enabler, a catalyst between two groups of people.

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HOW DOES CRY DO THAT? STEP 1 ,SOCIETY ISSUES

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STEP 2, CRY ROLE

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..STEP 3, IMPACT

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THE UNITED NATIONS CHARTER

The right to survival - To life, health, nutrition, name, nationality The right to protection - From exploitation, abuse, neglect The right to development - To education, care, leisure, recreation, cultural activities The right to participation - To expression, information, thought, religion
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SEGMENTS ADDRESSED
Ensuring children receive their basic rights to survival, development, participation and protection
Tribal Children
Children in Institutions Orphaned/ Abandoned Children Children of Commercial Sex Workers Sexually Abused Children Girl Children Disabled Children Working Children

CHILD
Street Children

Prostituted Children Disaster impacted children

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CHILD RIGHTS

&

YOU

&
Organizations Children who are In Need- trained to like Asma help children get what is rightfully theirs You- who share your concern, time, money and skills

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Contd.
At CRY, they do not believe in charity. They partner grassroots-level NGOs working with children, their parents and communities. In over 5242villages and slums across India, they have witnessed transformational change happening. All it takes is communities becoming aware of their rights. Not just by enrolling children in schools but by addressing the root causes that keep them hungry, illiterate, exploited and abused. Causes like gender, caste, livelihoods and displacement.
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HOW DOES CRY MOBILISE FUNDS?

Individuals in India Corporates

Face to face Direct mail Online Advertising Events

Online Direct mail Tie-ups Advertising Volunteer groups Events

- One-on-one - Marketing tie-ups - Cause related marketing

Product Sales - One-on-one Funding Agencies

Individuals overseas

- Archies

- Corporates

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WHO MAKES IT POSSIBLE?

150,000 ordinary individuals. Hundreds of organisations who sponsor events, create marketing tie-ups, fund projects and contribute to CRY costs and infrastructure. Thousands of people and organisations who buy CRY cards and products. 200 development partners working tirelessly with children, parents, communities and officials each day.

Over 2200 volunteers who contribute time, skills and effort.

170 employees bringing them all together towards our common goal.
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UNIQUE STRENGTHS
Indigenous origin Widespread, diverse resource base Reach and equity across geography, issues, ethnicities, socio-economic categories and sectors Sustainable financial, human resource and institution building Accountability, transparency

Current Limitations
International reach, equity Knowledge management Scalability, pace
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CRY TODAY, 2010-11

over 200 grassroot partners, 2200 volunteers, 1,50,000 individual supporters, 75 corporate partners, supported and inspired us to change the lives of nearly 9 lakh children for the better. Not just for a few hours or days, but in a way that will enable them to grow to their full potential. We call it Lasting Change and we at

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CRY have witnessed this on a completely different scale last year. 122,898 infants have been immunised 415 new ICDS (anganwadi) centres opened 19 new Primary Health Centres and 38 Sub-health centres opened 21,676 children (6-18 years) who had dropped out of school have been enrolled Child labour prevented in 648 villages 1152 villages were freed of child marriages 103 government schools prevented from closing down In the coming year, our plans to partner with at least 30 new NGO partners along with 200 of our current partners will ensure that more children are immunised against easily preventable diseases, that more children go to school and stay in school and that more villages become child labour free. This is because it's not just us, but our partners too who are committed to ensuring that every Indian child has the chance to experience a happy, healthy childhood.

Cont.

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MAJOR EVENTS ORGANISED

Buy a Brick, Build a School Childrens Day Celebration School to School Program Art of CRY

Bal Jamoore
A Jagjit Singh Concert Free a Child Today Chair of Thousands Smiles

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List of projects that are run by cry foundation along with the other foundations
NAFRE (National Alliance for the Fundamental Right to quality Education and Equity

JAGO FOUNDATION

Gram Vikas Foundation

DIKSHA ADHAR list goes on

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Annual Report
Accountability and transparency have always been the guiding principles of CRY. All the money contributed to us is well spent and accounted for. CRY believes it is the custodian of public funds, and is therefore totally accountable to the wider public for the efficient use of these funds. This is reflected in the fact that CRY was one of the first NGOs to take its annual results to the media.

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WE NEED YOU
You can partner CRY by: Buying CRY cards and products, gift items and household

products among others.

Contributing towards education, healthcare of a child; support a physically/ mentally challenged child. Introducing CRY to your organization/ company. Donating to CRYs materials bank. Volunteering your time and skills for CRY and its activities, events. Supporting us in spreading awareness on the situation of children.
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THE CRY PLEDGE

Before anything else I am an Indian. And so is this little child. The rights I enjoy as a citizen of this free country are hers too. She has a right to be free. She has a right to be happy. But Im going to fight for her because she has the right to be a child. Im going to fight for her every single day, every single moment. With my skills. With my resources. With my heart. Im going to fight for her because I can. And she cant.

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Striving together

What I can do, I must.

- Rippan Kapur 1944 1994 Founder, CRY

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Presented By Dheeraj seth

THANK YOU!!
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Ensuring lasting changes for childrensCompany Confidential

C
CRY

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