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Brief Introduction…
► Westword Exports was a private garment export company
established in the year 1971, a family run business, all four
directors being brothers.
► Over the past 14 years the exports of company had grown
from Rs. 0.71 million (1972) to Rs. 59.76 million (1984).
► Company owned no manufacturing facility of any kind, it
purchased cloth from six different textile mills and had the
cloth dyed and printed and then passed on to 138 switching
subcontractors.
► The company was expanding the product line and by the
year 1983 it was exporting about one million garments in
over 100 basic designs.
Introduction contd……
► Since the company got things done through subcontractors
the managerial control of the operations became quite
challenging.
► The directors felt the heat of the changing situation and
decided to hire some professional assistance to bring more
control over the operations.
► As a result Mr. Mahmood who had about 15 years of
marketing and sales experience was hired in the year 1983
to be the general manager.
► Mr. Mahmood determined that if company was to remain
in the business it must eliminate haphazardness in its
operations like no proper costing, no scheduling, no status
reports and no follow up charts etc.
Introduntion contd……
► However when Mahmood started to implement some new
systems and procedures, but Mr. Saleem who joined the
company in the year 1973 the senior most supervisor of the
entire manufacturing process refused to go along with him.
► Mr. Saleem views were like all these luxuries are alright for
big companies but not for companies like us.