Journey of Telenor

Communication
Communication is a process of sending and receiving messages and it becomes effective when it is effectively understood.

Business Communication
Business communication is the dialogue between customers, suppliers, and employees, to create preferences, support transactions, and build relationships.

Characteristics of effective business communication

It must provide practical Information. It should give facts rather than Impression. It should clarify and condense Information. It should state precise Responsibilities.

Means & Channels of Communication

Logo Slogan Colors People Electronic media Print media Visuals

LOGO
1st Logo

2nd Logo

SLOGAN

YEHI HAI DHUN SAB KI.!!!

Colours
The colors used in this telenor talkshawk are following;

Blue Pink

Pink Colour
Softer Less voilent red Charming Delicate look Playfulness Tenderness

Blue Colour
Coolest colour Inspiration Spirtuality Sincerity Calming color To represent heaven

Print media
Two ways to communicate with this channel:

News paper ads

Leaflets

Visuals
Telenor talkshawk uses the communication channel of billboards & hoardings also to attract the general people.

Electronic Media
Verbal

Non verbal

Shhh Let the thumb do the talk

THE D JUICE THEME

Target Market

Y O U T H

Slogan

d juice

The beat of advertisement Youth remembers the slogan

One place that has it all

Experience the fun and freedom of being young

logo
Logo

 3 D logo
Multidimensional Aggressive progress Freedom of growth Sprouting and popping

Colors of logo
Purple indicates

CREATIVITY PRIDE GOOD JUDGMENT PRACTICALLITY WITH INNOVATION AND INSPIRATION USE YOUR IMMAGINATION TO THE

FULLEST

Advertisement
T V commercials Internet ads Billboards and hoardings Print ads

T V commercials
Facial expressions Cheerful Fresh and exciting vocals Free speech Funky Attitude

Scenerio
pictures pasted randomly Unarranged VISUALS VISUALS support the verbal communication

Billboards and hoardings

Print ad

D juice communication

LOGO

SLOGON
PROGRESS AT EVERY TURN

COLORS
BLUE YELLOW

TARGET MARKET
FAMILY ORIENTED BUSINESS

ADVERTISMENT
ELECTRONIC MEDIA PRINT MEDIA BILLBOARDS

ELECTRONIC MEDIA

PRINT MEDIA
NEWS PAPERS TARIFFS POSTERS

BILLBOARDS

PLUS POINT
AZM-E-ALISHAN KRO MUMKIN

Easy Paisa
Welcome to the world of convenience ! Easy paisa, the largest banking service in Pakistan offers the most convenient access to financial services for all the Pakistanis !

Target Market

Telenors target market appears to be Domestic Remittance users in Pakistan. As you can see this bill board, it communicates that it is for everyone specially low standard.

Logo

This Logo communicates to people that they can easily exchange their paisa and paid utility bills through easy way, and gives tension free life for all the Pakistanis.

Color

Easy paisa has smooth Green color that means freedom, peaceful, easy life. Pakistan flag has also green color which communicate peace, tension free and happiness life to live.

Slogan
BADLE ZINDGI ASANI SE

Advertisement

These pictures of easy paisa add. shows that money transfer through mobiles is possible now days through this service of telenor. when peoples seems these pictures a thought came in their mind that they also transfer money to their family which live far away from them currently through this service.

Electronic Media
There are of two types :

1- Verbal

2- Non verbal

Print Media
For all the PAKISTANIS EASY PAISA opens a easy way to live.
This bill board of easy paisa communicates that money easily transfer through mobiles.

Thank you