TOPIC: MASLOW’S THEORY 

OF NEEDS AND MOTIVATION
GROUP MEMBERS:
KANZA SHAIKH
SARAH

SUBMITTED TO:
MISS.NAJMUNNISA
 MASLOW’S THEORY OF 
            MOTIVATION
The basis of Maslow's theory of motivation is that human
beings are motivated by unsatisfied needs, and that certain
lower needs need to be satisfied before higher needs can be
addressed.

The satisfaction of these needs is quite healthy. while

preventing their gratification makes us ill or act evilly.
 Per the teachings of Abraham Maslow, there are
general needs (physiological, safety, love, and
esteem) which have to be fulfilled before a person
is able to act unselfishly. These needs were
dubbed "deficiency needs." While a person is
motivated to fulfill these basal desires, they
continue to move toward growth, and eventually
self-actualization.
Maslow’s hierarchy of needs

Personal growth and

fulfillment
What you want to do and be .

Achievement , status , respect

ego , reputation , responsibil
ty
Belongingness and love
needs

protection ,
security , order ,
law , limits ,
etc .
basic life needs
- air , food ,
drink , shelter ,
sleep , etc
 Physiological 
Needs
Physiological needs are those required to
sustain life, such as:
q
qAir
qWater
qFood
qSleep

According to this theory, if these fundamental

needs are not satisfied then one will surely be
motivated to satisfy other needs. Higher needs
such as social needs and esteem are not
recognized until one satisfies the needs basic
to existence.
 Safety Needs
Once physiological needs are met, one's attention
turns to safety and security in order to be free
from the threat of physical and emotional harm.
Such needs might be fulfilled by:
q
qLiving in a safe area
qMedical insurance
qJob security
qFinancial reserves

According to the Maslow hierarchy, if a person

feels threatened, needs further up the pyramid
will not receive attention until that need has
been resolved.
SOCIAL NEEDS
Once a person has met the lower level physiological and
safety needs, higher level motivators awaken. The first
level of higher level needs are social needs. Social needs
are those related to interaction with others and may
include:

q Friendship
q Belonging to a group
q Giving and receiving love
 ESTEEM NEEDS 
After a person feels that they "belong", the urge to attain a
degree of importance emerges. Esteem needs can be
categorized as external motivators and internal motivators.

Internally motivating esteem needs are those such as self-esteem,

accomplishment, and self respect.  External esteem needs are
those such as reputation and recognition.

Some examples of esteem needs are:

q Recognition (external motivator) 
q Attention (external motivator) 
q Social Status (external motivator) 
q Accomplishment (internal motivator) 
q Self-respect (internal motivator)
 SELF 
ACTUALIZATION
It is about the quest of reaching one's full potential as a
person. Unlike lower level needs, this need is never fully
satisfied; as one grows psychologically there are always new
opportunities that continue to grow.

Self-actualized people tend to have motivators such as:

q Truth
q Justice
q Wisdom
q Meaning

According to Maslow, only a small percentage of the population

reaches the level of self-actualization.
 MASLOW’S THEORY 
APPLICATION
Suppose if some one wants to join a health fitness club or a gym,
the Maslow's theory will apply as follows:

q Biological - health, fitness, energizing mind and body, etc.

q Safety - order and structure needs met for example by
some heavily organized, structural activity
q Social - team sport, club 'family' and relationships
q Esteem - competition, achievement, recognition
q Self-Actualization drivers - challenge, new experiences, love
of art, nature, etc.
q