ETHNIC WEAR IN INTERNATIONAL MARKET

PRESENTED BY Arun

INTRODUCTION
Ethnic dress ranges from a single piece to a whole ensemble of items that identify an individual with a specific ethnic group.
An ethnic group refers to people who share a cultural heritage or historical tradition, usually connected to a geographical location or a language background; it may sometimes overlap religious or occupational groups

Ethnic Dress and Change

Many people believe that ethnic dress does not change. Human beings create and conceive of new ways of making or decorating garments or accessories, and modifying their bodies.

In many parts of the world, ethnic dress is not worn on a daily basis; instead items are brought out for specific occasions, particularly holiday or ritual events.

Ethnic Dress and Gender

Across the contemporary world as well as historically, gender differences exist in all types of dress, including ethnic dress.

Sometimes women retain the items of dress identified as ethnic while men wear items of dress and accessories that come from the Western world.

Selected Examples of Ethnic Dress

some locations, people wear furs, skins, bark cloth, and other fibres. Particularly in tropical and subtropical areas in Africa, Asia, and the Pacific, examples of ethnic dress include wrapped garments, such as the wrapper, also called lapper, the sari, sarong.

ETHNIC WEAR IN INDIA

Throughout India, women wrap six to nine yards of unstitched fabric in specific styles to fashion the wrapped garment called the sari, which is ordinarily worn with a blouse (called a choli ).

Indian men wrap from two to four yards of fabric to fashion garments called lungi and dhoti that they wear around their lower body.

ETHNIC WEAR IN AFRICA

A majority of indigenous garments include wrapped textiles. Both men and women in West Africa wear wrappers that cover the lower body and a shirt or blouse on the upper body. African womens head ties also exemplify a wrapped textile.

ETHNIC WEAR IN EUROPE AND EURASIA

Ethnic dress in Europe and Eurasia consists primarily of ensembles, often called folk dress that relate to garments generally from the eighteenth century on. Many such examples can be found in folk museums, such as the Benaki Museum in Athens or the Nordiskmuseet in Stockholm.

Growth of the Indian Ethnic Wear Market

Women's 87% Kids Men's

10% 3%

The unorganized segment, which traditionally, and still largely, caters to the ethnic wear industry, has demonstrated steady growth over the past years and is set to grow further by 8.4% over the next decade from the present INR 61,679 crore, or USD 11.63 billion.

The womens segment currently accounts for an overwhelming 87% of the total ethnic wear market at INR 54,425 crore (USD 10.26 billion); it is the growth of this segment that will continue to drive the overall sector. The womens wear segment alone is expected to grow at a steady rate of 8% over the coming decade The ethnic kids wear segment is projected to grow at a CAGR of 10% for the next few years. Even within kids wear, it is interesting to note that the girls ethnic wear market is two and a half times the size of the boys ethnic market

While the market for men, presently at INR 1623 crore (USD 305.82 million), is expected to grow at a CAGR of 8.5%, this will largely be within the high fashion, high value segment that is heavily guided by occasion-based purchases.

Reference
Barnes, R., and J. B. Eicher, eds. Dress and Gender: Making and Meani

ng in Cultural Context. Oxford and Providence, R.I.: Berg, 1992. New York: Shakti Press, 1997.

Boulanger, C. Saris: An Illustrated Guide to the Indian Art of Draping.

Chapman, Malcolm. Freezing the Frame: Dress and Ethnicity in Britta ny and Gaelic Scotland. In Dress and Ethnicity: Change across Space a nd Time. Edited by J. B. Eicher. Oxford and Washington, D.C. 1995.

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