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Combine Harvester Straw Reaper Paddy Transplanter Rotavator Laser Leveler M B-Plough/Disc Plough Happy Seeder Potato Planter Potato digger Potato Grader Sugurcane Planter Sugarcane Harvester
COMBINE HARVESTER
Current Acceptance All India 6000 Industries largely divided into 3 parts
Distribution channel
Direct sale from factory in Punjab & Haryana and for rest part through Exclusive dealers. ROI as Season is very short especially in North India.
Area of Concern
Tractor
o
Mounted Harvester
Estimated All India 2000 Industries largely in South India almost 700-800 in AP o As per customer perception- Best Suitable with JD 5310
90 % Sale in South and Orissa Selling Cost : 12-14 Lakhs Major player : Standard Harvester , Handaya(PB), Well Suitable for Semi wet Area
o o
Distribution channel
o
Area of Concern:
o o
TRACK TYPE
Estimated all India 1500 Industries out of which 500 in AP only 90 % Sale in Coastal area of South Selling Cost : 24 25 Lakhs Major player :CLASS Well established in Fully wet area
Exclusive dealers.
Distribution channel
Through
Area of Concern:
Cannot Initial
ROTAVATOR
Current Acceptance
Estimated All India 60000 Industry AP alone shaktiman sold 3000 Major sales in Punjab ,Haryana , AP, UP Selling Cost : 80 - 90 Thousand Major player :Shaktiman, Field King,Dashmesh Well Established in clayey sandy and loamy soil (Not suitable for stony land)
Exclusive distributors and Tractor dealers.
Distribution channel
Through
Area of Concern:
Cannot Poor
LASER LEVELER
Estimated All India 1000 Industry Major sales in Punjab ,Haryana , UP and Rajasthan, Bihar Selling Cost : 3.5- 4.5 Lakhs Major player :Black Stallion, Well Established in plane area and soft and irrigated soil.
Exclusive dealers and tractor dealers.
Distribution channel
Through
Area of Concern:
Scope
in Cooperative societies under Govt. Subsidy, Lead farmers and Govt.- Agriculture institute
PADDY TRANPLANTER
Estimated All India 500 Industry Major sales in Punjab ,Haryana , AP and TNT Selling Cost : Fully automatice-Ride On -9.9 Lacs and Walk in(Semi automatic)- 2.25 Lacs Major player :Kabota M&M, Class are emerging player
Exclusive dealers and tractor dealers.
Distribution channel
Through
Area of Concern:
High
cost
Adoptability
by farmers
STRAW REAPER
Estimated All India 8000 Industry Major sales in Punjab ,Haryana , UP ,Bihar and MP Selling Cost : 2 - 2.5 Lakhs Major player :Dashmesh, Kartar, KS Malerkotla Well Established in Dey Area.
Supply from factories,through Exclusive dealers and tractor dealers also. HP required- Not affordable for marginal Farmers
Distribution channel
Direst
Area of Concern:
High
M B-PLOUGH/DISC PLOUGH
Current Scenario
Estimated All India 25000 Industry Major sales in Maharashtra, Karnataka , AP, Gujarat,UP, Bihar Selling Cost : 50000- 80000 Thoushand Major player :Local Players only Well Established in Dry Area Black cotton soil.
Distribution channel
HAPPY SEEDER
Current Scenario
Estimated All India 300 Industry Major sales in Punjab Haryana Selling Cost : 120000 (70 K is Govt. Subsidy) Major player : National Agro, Sehra field, Amar Agro Well Established for Wheat paddy rotation crops.
Local Manufacturers selling through agriculture cooperatives societies to accept new technology
Distribution channel
Through
Area of Concern:
Resistance
Semi Automatic Potato Planter Ind.- 2000 Nos Fully Automatic Potato Planter Ind.- 100 Nos Semi Automatic Potato Digger Ind.- 5000 Nos Fully Automatic Potato Digger with Grader Ind.- 20 Nos
Major sales in Punjab Haryana, UP, West Bengal , Maharashtra , Himachal Pradesh Selling Cost : Major player : Khalsa-Meerut, Sehra Field-Jalandhar, National IndustryLudhiana Well Established is sandy Soil area.
Distribution channel
Area of Concern:
Poor manufacturing base. Slow mechanization in this Industry
Current Scenario
Estimated All India Semi Automatic Sugarcane Planter Industry: 1000 Nos. Sugarcane Harvester Industry: 15 Nos. Major sales in Maharashtra, UP, Tamil Nadu. Selling Cost Sugar Cane planter : 1- 1.4 L Selling Cost Sugar Cane Harvester:22- 30 L Major player : Khalsa- Meerut and local Maharashtra Manufacturers, New Holland. Well Established for Sugar cane growers/ Big Farmers. Distribution channel
Local Manufacturers
Through
Area of Concern
Sugar
cane Planter:- Still Farmer adopting Manual planting Sugar cane Harvester:- High cost