SCOPE OF FARM MECHANIZATION IN INDIA

APPLICATIONS IN THE MARKET

Combine Harvester Straw Reaper Paddy Transplanter Rotavator Laser Leveler M B-Plough/Disc Plough Happy Seeder Potato Planter Potato digger Potato Grader Sugurcane Planter Sugarcane Harvester

COMBINE HARVESTER
Current Acceptance All India 6000 Industries largely divided into 3 parts

Self Propelled (Estd. Ind. 2500)

95 % Sale in North and east Selling Cost : 18 24 L Major player : Preet Agro, Punjab and few more local manufacturer of Punjab, Indian Player is PTL and International player CLASS Well established in Dry Area

Distribution channel

Direct sale from factory in Punjab & Haryana and for rest part through Exclusive dealers. ROI as Season is very short especially in North India.

Area of Concern

 Tractor
o

Mounted Harvester

Estimated All India 2000 Industries largely in South India almost 700-800 in AP o As per customer perception- Best Suitable with JD 5310
90 % Sale in South and Orissa Selling Cost : 12-14 Lakhs Major player : Standard Harvester , Handaya(PB), Well Suitable for Semi wet Area

o o

Distribution channel
o

Largely through Tractor Dealers

Not Suitable for fully wet Field. Low Field Capacity in dry field viz a viz self Propelled.

Area of Concern:
o o

TRACK TYPE

Estimated all India 1500 Industries out of which 500 in AP only 90 % Sale in Coastal area of South Selling Cost : 24 25 Lakhs Major player :CLASS Well established in Fully wet area
Exclusive dealers.

Distribution channel
Through

Area of Concern:
Cannot Initial

Work efficiently in Dry Area

Purchase cost is very high.

ROTAVATOR
Current Acceptance

Estimated All India 60000 Industry AP alone shaktiman sold 3000 Major sales in Punjab ,Haryana , AP, UP Selling Cost : 80 - 90 Thousand Major player :Shaktiman, Field King,Dashmesh Well Established in clayey sandy and loamy soil (Not suitable for stony land)
Exclusive distributors and Tractor dealers.

Distribution channel
Through

Area of Concern:
Cannot Poor

Work in Stony Lands

service backup by Manufacturer.

LASER LEVELER

Estimated All India 1000 Industry Major sales in Punjab ,Haryana , UP and Rajasthan, Bihar Selling Cost : 3.5- 4.5 Lakhs Major player :Black Stallion, Well Established in plane area and soft and irrigated soil.
Exclusive dealers and tractor dealers.

Distribution channel
Through

Area of Concern:
Scope

in Cooperative societies under Govt. Subsidy, Lead farmers and Govt.- Agriculture institute

PADDY TRANPLANTER

Estimated All India 500 Industry Major sales in Punjab ,Haryana , AP and TNT Selling Cost : Fully automatice-Ride On -9.9 Lacs and Walk in(Semi automatic)- 2.25 Lacs Major player :Kabota M&M, Class are emerging player
Exclusive dealers and tractor dealers.

Distribution channel
Through

Area of Concern:
High

cost

Adoptability

by farmers

STRAW REAPER

Estimated All India 8000 Industry Major sales in Punjab ,Haryana , UP ,Bihar and MP Selling Cost : 2 - 2.5 Lakhs Major player :Dashmesh, Kartar, KS Malerkotla Well Established in Dey Area.
Supply from factories,through Exclusive dealers and tractor dealers also. HP required- Not affordable for marginal Farmers

Distribution channel
Direst

Area of Concern:
High

M B-PLOUGH/DISC PLOUGH
Current Scenario

Estimated All India 25000 Industry Major sales in Maharashtra, Karnataka , AP, Gujarat,UP, Bihar Selling Cost : 50000- 80000 Thoushand Major player :Local Players only Well Established in Dry Area Black cotton soil.

Distribution channel

Through Local Manufacturers and local distibutors

Area of Concern: Area specific monopoly of local manufacturers

Quality of the product material . Design of the Disc Curves and angles.

HAPPY SEEDER
Current Scenario

Estimated All India 300 Industry Major sales in Punjab Haryana Selling Cost : 120000 (70 K is Govt. Subsidy) Major player : National Agro, Sehra field, Amar Agro Well Established for Wheat paddy rotation crops.
Local Manufacturers selling through agriculture cooperatives societies to accept new technology

Distribution channel
Through

Area of Concern:
Resistance

POTATO PLANTER POTATO DIGGER POTATO GRADER

Current Scenario

Estimated All India

Semi Automatic Potato Planter Ind.- 2000 Nos Fully Automatic Potato Planter Ind.- 100 Nos Semi Automatic Potato Digger Ind.- 5000 Nos Fully Automatic Potato Digger with Grader Ind.- 20 Nos

Major sales in Punjab Haryana, UP, West Bengal , Maharashtra , Himachal Pradesh Selling Cost : Major player : Khalsa-Meerut, Sehra Field-Jalandhar, National IndustryLudhiana Well Established is sandy Soil area.

Distribution channel

Through Local direct selling by Potato growers.

Area of Concern:
Poor manufacturing base. Slow mechanization in this Industry

SUGARCANE PLANTER & SUGARCANE HARVESTER

Current Scenario

Estimated All India Semi Automatic Sugarcane Planter Industry: 1000 Nos. Sugarcane Harvester Industry: 15 Nos. Major sales in Maharashtra, UP, Tamil Nadu. Selling Cost Sugar Cane planter : 1- 1.4 L Selling Cost Sugar Cane Harvester:22- 30 L Major player : Khalsa- Meerut and local Maharashtra Manufacturers, New Holland. Well Established for Sugar cane growers/ Big Farmers. Distribution channel
Local Manufacturers

Through

Area of Concern
Sugar

cane Planter:- Still Farmer adopting Manual planting Sugar cane Harvester:- High cost