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Understanding the impact of change and how to obtain buy in from our customers December 7, 2011
Some Definitions
Change Agent:
People who act as catalysts for change Someone who directly or indirectly causes change Ability to energize groups who will be implementing change projects that they may or may not have bought into A leader who creates a vision to guide people, through inspiration and commitment A leader who initiates and manages the change process, and energizes it on an ongoing basis, removing roadblocks and/or accelerating its pace
Change Leader:
Types of Change
Type I That which is done to us.
Very few people like this type of change! It violates our sense of independence, freedom and control of our own destiny Most likely to resist within the context of organizational change
This type of change is very different We're in control. We're deciding for ourselves that doing something different is necessary Because it's our decision, we don't "resist" our decision to change
Change from the other side of the fence If we're inflicting Type III Change, then its perceived by the receiver as Type I Change
Dimensions of Change
Case for change Structure & Ratios Roles Measures Sizing Skills & Knowledge
20% Rational
What should the new
policy be ?
How will this affect me? Will I have a job? How will my career develop?
40% Political
Is there a risk for my position ? What will my power be tomorrow?
How does power shift? How big is my budget? How will my customers react?
40% Emotional
Is the effort worth it ? Am I going to be
successful ?
ACM
CHANGE
OFPP/FAI
Acquisition Workforce
Policy
Three tier certification Ambiguity
Process
New procedures Ambiguity
NT - Rationalists Eat Sleep and Breathe Complexity Motto Why? Achilles Heel Incompetence SP - Artisans Eat Sleep and Breathe Now Motto If all else fails, read the directions! Achilles Heel Routine/inactivity
NT Rationalists Why?
Resist if it seems illogical, unreasonable or unfair Logical reasons for the change and a clear strategy and path forward Need to know their analytical abilities will be valued in the new order Sense of competence and task mastery Need to see big picture, starting with goal and why its important
SJ Guardians How?
Need to know rationale and benefits Need to know what the plan is Need the opportunity to preserve what works well Incremental change anchored by current realities Need a sense of belonging throughout the change Need to know step by step instructions of how to do new things
SP Artisans What?
Resist if not been involved upfront Desire to be where the action is Need something to do right away Flexibility and options designed into the change Hands on approach to training on the job Lets get on with it!
Original Productivity
Reconcile
Policy enforced on them
Indignation because not involved in the decision Confusion over day to day impact Anxiety will there be an impact to my job?
Reorient
Feeling of loss liked the old
certification approach Confusion over how to sell this new policy to the Acquisition Workforce Anxiety over day to day impact Creative ideas for helping Acquisition Workforce see the benefits
Recommit
Improved understanding of
advantages of new certification approach reduced anxiety Institutionalized processes Benefit for the Acquisition Workforce is visible
Original Productivity
Reconcile
Resistance to learning something new
Indignation because not involved in the decision Confusion over day to day impact Anxiety how will I fit this in with everything else on my plate?
Reorient
Feeling of loss liked the old
certification approach Conflict isnt there another option? Confusion over new certification requirements Creative ideas for how to fit certification in schedule
Recommit
Improved understanding of
advantages of new certification Reduced anxiety due to engagement, training, learning Institutionalized processes Improved career development and skills New Beginnings New policy is institutionalized
Resistance
Leaving comfortable policies, systems, processes, etc. Impact to credibility or reputation Concern about career or financial advancement Heightened / expanded performance requirements The need to prove yourself again in a new context Impact to job role
20% will get on board immediately 60% will be on the fence and look to the leaders for when and whether to follow they will get on board eventually 20% will never get on board ANXIETY RESISTANCE
AMBIGUITY
Examples of resistance
We tried that before. It costs too much. Its too radical a change. Theres not enough help. Weve never done it before. Theres not enough time. Lets get back to reality. Thats not our problem. Why change it? Its still working OK. I dont like that idea. Youre right, but Youre two years ahead of your time Were not ready for that. Sounds OK but impractical.
It might not work. Not that again! We did all right without it. Its never been tried before. Lets shelve it for the time being. What you are really saying is Maybe that would work in your area but not in mine. Its impossible. Youre not here to think. Cant teach an old dog new tricks. Lets wait until the next generation. Its too early to think about it. Its too late to start. Weve always done it this way.
Emotion (Appeal)
Create passion for the change Make it meaningful
Direction (Achievable)
Provide the Path Describe the big picture Describe the steps
ENGAGEMENT
Information
Provide information as early and regularly as possible Provide the logic behind the change Provide the business case Describe the bright spots
Not just what problem the change will solve Also what the future will look like and why it will be better Need a compelling vision, and yet the devil is in the details Provide clarity to manage ambiguity
Change has to make sense.and the fact that change is logical is not enough.!
Emotion
Engage users early and often at all levels Motivation is key Make change manageable
Take small steps so that the change is not overwhelming Make the change seem smaller than it is Generate hope
Who am I? What kind of situation is this? What would someone like me do in this situation?
Direction
People need to see the vision, the goal, the big picture They will also default to taking the easiest path
Tweak the environment to make changing easier, and the status quo harder Re-shape the path to fit the needs of the change Rally people in support of the change Show people the right way to do the new thing create new habits Give them details Reduce complexity and provide simplicity and clarity
Be specific
Tell the person your perception of resistance Be clear, specific, and honest Be empathetic Identify main source of resistance Encourage person to talk about feelings Listen Isolate and work individual issues Reinforce the positive aspects of change Explain reasons for change Use clear arguments Gain acceptance
Investigate:
Reinforce:
Listen actively Listen attentively Listen with empathy Ask What do you think? Ask What do you feel? Notice and comment on behavior De-emphasize comments about the individual Express the effect and the personal impact Avoid phrases beginning with You Ask What is their contribution? Ask How they contribute to the situation? Use the concept Lets Suppose Help them imagine ideal outcomes Avoid and eliminate asking Why? Ask instead What, Where, How, Who, Which, When? Emphasize multiple options Always consider three options
Feelings and Thoughts Behavior vs. person I Messages Contribution Magic of Pretending Open-Ended Questions Options
Exercise 4
Practicing communication styles:
Find a different partner again Take it in turns to practice delivering the messages around the new certification program using different tones, words, styles, etc. Have the other person describe the impact that the different approaches have on them Take it in turns Be prepared to share themes
Leadership
Organizational Culture
Management Practices Structure Work Unit Climate Task & Individual Skills Individual Needs & Values Systems (Polices & Procedures)
Motivation
In Conclusion
Changes have impacts in many areas
Change causes ambiguity, uncertainty, anxiety and resistance Communicate, Communicate, Communicate Excellent Managers are also Change Leaders!!