Академический Документы
Профессиональный Документы
Культура Документы
Types of Forecasts
Qualitative (Judgemental) - Sales force composite - Sales division supervisor composite - Executive opinion method - Market Survey Quantitative Time Series Analysis Causal Relationships
x x x x x
Linear
x x x
Sales
x x x
xx x x xx x x x x x x x x x x x x x x x xxxx
x x
x
x x
x x
Trend
Year
Week 1 2 3 4 5 6 7 8 9 10 11 12
Demand 650 678 720 785 859 920 850 758 892 920 789 844
Week 1 2 3 4 5 6 7 8 9 10 11 12
Demand 3-Week 6-Week 650 F4=(650+678+720)/3 678 =682.67 720 F7=(650+678+720 +785+859+920)/6 785 682.67 859 727.67 =768.67 920 788.00 850 854.67 768.67 758 876.33 802.00 892 842.67 815.33 920 833.33 844.00 789 856.67 866.50 844 867.00 854.83
Plotting the moving averages and comparing them shows how the lines smooth out to reveal the overall upward trend in this example
1000 900
Demand
Note how the 3-Week is smoother than the Demand, and 6-Week is even smoother
Week 1 2 3 4 5 6 7
5-Week
F4=(820+775+680)/3
710.00 666.00
w
i=1
=1
Note that the weights place more emphasis on the most recent data, that is time period t-1
Week 1 2 3 4
F4 = 0.5(720)+0.3(678)+0.2(650)=693.4
Week 1 2 3 4
F5 = (0.1)(755)+(0.2)(680)+(0.7)(655)= 672
Premise: The most recent observations might have the highest predictive value
Week 1 2 3 4 5
Question: What are the Demand exponential smoothing 820 forecasts for periods 2-5 775 using a =0.5? 680 655 Assume F1=D1
Week 1 2 3 4 5
A
MAD =
t=1
- Ft
The ideal MAD is zero which would mean there is no forecasting error
The larger the MAD, the less the accurate the resulting model
Sales Forecast 220 n/a 250 255 210 205 300 320 325 315
40
A
MAD =
t=1
- Ft
40 = = 10 4
Note that by itself, the MAD only lets us know the mean error in a set of forecasts
Regression Model
a
0 1 2 3 4 5 x (Time)
Yt = a + bx
Yt is the regressed forecast value or dependent variable in the model, a is the intercept value of the the regression line, and b is similar to the slope of the regression line. However, since it is calculated with the variability of the data in mind, its formulation is not as straight forward as our usual notion of slope.
a = y - bx
xy - n(y)(x) x - n(x )
2 2
b=
Week 1 2 3 4 5
26
Answer: First, using the linear regression formulas, we can compute a and b
Week Week*Week Sales Week*Sales 1 1 150 150 2 4 157 314 3 9 162 486 4 16 166 664 5 25 177 885 3 55 162.4 2499 Average Sum Average Sum xy - n( y)(x) 2499 - 5(162.4)(3) 63 b= = = 6.3 2 2 55 5(9 ) 10 x - n(x )
a = y - bx = 162.4 - (6.3)(3) = 143.5
27
Yt = 143.5 + 6.3x
Now if we plot the regression generated forecasts against the actual sales we obtain the following chart: 180 175 170 165 160 Sales 155 150 145 140 135 Sales
Forecast
3
Period
Tahun
biaya promosi
( jt rp )
Penjualan
( jt rp) 92 108
2006 2008
8 10
2009
2010 2011 2012 Dari data di atas diminta :
15
18 21 16
170
175 195 165
a. Memperkiraan besarnya tambahan penjualan jika biaya promosi ditambah 5 juta rupiah b. Meramalkan penjualan yang bisa dicapai jika besarnya biaya promosi yang dikeluarkan 23 jt rp c. Menentukan besarnya biaya promosi yang harus dikeluarkan jika penjualan yg ditargetkan 200 jt rp
is the net change in Y for each unit change in X1 holding X2 constant. It is called a partial regression coefficient
least squares criterion is used to develop this equation. Because determining b1, b2, etc. is very tedious, a software package such as Excel or MINITAB.