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Introduction
Television: Over 690 satellite channels
Film Industry: Among the largest in the world Print Media: Over 70000 newspapers with nearly 100 million copies sold
Television
1959 Television began on experimental basis Doordarshan becomes a seperate Dept Satellite Instructional Television Experiment DD National Coverage Through Satellite Insat 1A
1976
1982
1983
1991
1997
2003
CAS introduced
Film
1896 1898 1912 1931 1937 1951 1952
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First Cinema Show in India in Bombay First Bioscope brought to Calcutta
Shree Pundalik First theatrical film released Raja Harishchandra First Indian Feature Film produced
Sant Tukaram First Indian film screened at an international film festival Kisan Kanya First color film released
Print
1780 Bengal Gazette First Indian Newspaper in Calcutta Bombay Herald First newspaper in Bombay Samachar Darpan First newspaper published in an Indian language (Bengali) Samachar Sudha Varshan First Hindi newspaper Total Number of newspapers and periodicals 41705; 4720 dailies & 14743 weeklies Second largest market in world for newspapers 99 million newspaper copies
1789
1818
1854
2005
2008
Radio
1924 1930
1936 1957 1967 1977 1994
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Set up of private radio service in Chennai British Govt gave licenses to launch Radio Stations in Mumbai and Kolkata
Govt takes over broadcasting facilities and begins operations as Indian State Broadcasting Services
Commercials introduced
Environment Scan
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Global Context
Chinese Equation Newsprint prices on the rise
Have risen by 10-12% over the past few years Supply exceeded demand until 2007, then sharp decline in productio n
Industry Consolidation
Demand supply gap necessitat es capacity rationaliza tion Smaller publishers being taken in by larger players to absorb rising costs
Reduction in supply of Old News Print (ONP) due to reduction of primary raw material supply. Increased domestic consumpti on also a factor
Freight rates increase leading to inflated cost of productio n. Declining rupee an added concern
Digitalization
Focus shifts to the second and third screens: mobile and tablets Steady increase in media delivery through apps and online channels
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Political Service tax and customs duties FDI in the print industry The MRTP act and cartels Surrogate advertising
Economical 26% FDI in print attraction of more foreign investment Global economic slowdown Contribution of E&M sector to GDP increasing Effect of Inflation affects purchasing power and advertisement expenditure
PEST Analysis
Social
Technological
Higher literacy levels, increased purchasing power Effect on children Language and religious barriers Censor issues
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Improved machinery for printing, coloring Increased capcaity and rate of production Shift to mobile and internet publishing
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Technology
Blurring boundaries
Content distributors and technology companies increasingly fighting for the same media space Direct-to-consumer digital distribution the way ahead
Assist rates on the rise across media platforms Need for effective measurement of advertising spend
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Present Scenario
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No. of Screens
Filmed Entertainment
Disposable Incomes
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Television
Digital Platforms Disposable Incomes
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Literacy Rates
Print
in penetration Ad Spending
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Radio
Proposed in FDI limit to 49% Phase 3 licensing
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Major Players
Major Players
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IPR Issues
Challenges
Price Control
Technological
Others InnovationPolicy Mismatch
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Digital Preservation
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Future Prospects
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The Future
Share of subscriptio n revenue in TV to Radio industry to increase grow at 10% from 36 to 48% by till phase 3 2017 21% After (CAGR)
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Television
Radio
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Television
Radio
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Television
Radio
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Competition
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TV Value Chain
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Global Context
Technology platforms are evolving rapidly, new business models are emerging, consumer viewing habits are changing, new competition is arising from multiple sectors.
Companies are under intense pressure to devise more effective revenue models, especially in the face of recent double-digit cuts in advertising spending.
Traditional business models are failing Today the audiovisual and advertising landscape is changing very fast. More and more offers and new media challenge with present economic models .
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Political No censorship Obligation for TVs to present at least 30% of French programs Variety of programs
Economical Crisis of written journalism Crisis in the publishoing sector, european crisis, Audiovisual landcscape evolves a lot
PEST Analysis
Social Technological
Rise of the number of digital natives, Growing interest for digital information Rise of illegal uploads
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Industry Structure
In France, M&E industry is a very large sector integrating a lot of different actors: Music, Publishing, Press, Radio, Film, Advertising, TV, Internet and video games
The boom of digital medias is a real threat for traditional M&E. With the growing use of mobile and the rise of illegal uploading, the major actors of the industry will have to adapt
With the constant creation of new medias, a new concept appeared: the war of contents
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From traditionnal support and media, we are now arriving in the digital rea
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The thing is, M&E is a very special sectors that requires specific skills. To find a job in this sector, it si often required to have studied in french private and prestigious schools (CELSA, SciencesPo, Business school) and to have a great experience in this domain. MKOS - Section C - Group 1 50
New challenges
Thank You!!!
Presented by:
12DCP-095 12DCP-099
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