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Presented By: Priyanka .S. Poyrekar ROLL No. 33 MMS-II

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A STUDY OF MARKET PLANNING FOR AIR INDIA IN COMPARISON WITH ITS COMPETITORS

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Company Profile
In 1932 JRD Tata founded Tata Airlines which after merger called as AIL Air India Ltd. Is a govt- owned co Founded on 30th March 2007 Co operate office 16th largest airline in Asia Services :- Airline, Ground Handling Services, Hotels Services Revenue :- 142.551 billion (US$2.5 billion) Main Competitor

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Introduction Of Topic
What does Market planning for Air India means?? Air India is looking forward to plan direct flights for new market and new route for domestic and international Comparison with other airlines schedules will help to indentify destinations which currently not operated My study was limited to schedules Of all airlines of origins to six metro cities of India

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Objectives Of the Study

To discuss the aviation Sector and airline services in India To study various direct destination of domestic and international, origin from six metro cities of India

To identify new markets and new route both domestic & international for Air India

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Need For The Study

There are various markets where direct flight service is needed. So it is necessary to identify those markets and new route To increase market share and revenue of Air India

As Air India is planning to expand its global network with its new Boeing 787 Dreamliner aircraft

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Research Design: Descriptive and exploratory Method of data collection : The sources of the data are both primary and secondary data Sampling method : NA Instrument : Schedules of Airlines
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AI Not Operating from Mumbai

Domestic destinations
PDEW NO OF SEATS

International destination
PDEW No of seats

1024

971

547
312

531

301 360
300 394 157 SXR 257 72 CCJ 220 101 BHJ 293 250

249 177
11 DMM

209

186

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HKG

DOH

KWI

CMB

AI not Operating From Delhi

Chart Title
PDEW No of seats

Chart Title
PDEW NO OF SEATS

272 673 437 673 272 145 145 17 168 EWR 147 CMB 127 DOH 81 121 KWI
13

437 235
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788 289 RPR

181 KUL

CJB

GOI

GOP

AI not Operating From Bangalore

2500 2000 1500 1373 1200

DOMESTIC

International

1000
800 600 810

574
302 261 237 197 344 145 274 135

1000 500
0 807

667 482

400
250

428

180 237
LKO

437

200 0

220
IXE

PNQ AMD TRV PDEW

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SIN

DXB
PDEW

BKK

KUL

LHR
15

No. of seats

No. of Seats

AI not Operating From Hyderabad

800 700 600 500 400 300 200 100 0

Domestic
447 378 360 207 337 244 CJB PDEW 185 JAI 183 BBI

500 400 300 125 200 340

International

244
100 122 0 RPR RUH 167 111 SIN PDEW

162 42 91 73

174 72 BKK
17

COK
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DMM LHR No. of Seats

Seats No.

AI not Operating From Chennai

7000 6000 5000

Domestic

1400 1200 1000

International 827

4000
3000 2000 1000 0

5960 2583

800 600 400 322 223 417 134 197 65 TRV TCR 200 0 KUL KWI BKK

519

457

332

124 245

368
198 128 136 RUH 196 119 LHR

CJB AMD VTZ PDEW

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No. of Seats

PDEW

No. Of Seats
19

AI not Operating From Calcutta

3000 2500
2000 1500 1000 500 0 AMD
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Domestic

1200 1000
800

International 728
441 413 185 BKK DXB PDEW 273 125 SIN 180 79

2520 2520 1708 1260 1302 305 218 JAI 216 PAT

600 400 200

137
RPR

99 LKO

134 52

KUL KMG
21

PDEW

No. Of Seats

No. Of Seats

Findings
From Mumbai: No Scope in Domestic and International From Delhi: domestic Goa and international Colombo From Bangalore: Domestic Lucknow & International no scope From Hyderabad: No scope & International Rehad, Dammam From Chennai: No scope & International Kuwait, Rehad From Calcutta: No scope

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Recommendation
They should improve their customer service to satisfy the customers They should include a new staff of flight attendant

They should research on destinations which are economically growing up They should continue studies like this from various other origins

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Limitation Of Studies
No interaction or survey was possible as it needed the exact information all related to schedules of flight of all Airlines from six metro cities Some confidential information of Air India which cannot be provided Geographic constrains as only metro cities of India was covered.
.

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Bibliography
www.Pax-is.com (software of company been given to login & know schedules of airlines.)

www.airindia.com
www.DGCA.com http://www.ibef.org/industry/indian-aviation.aspx (http://www.icra.in/Files/ticker/Indian%20Aviation%20Industry%20(NEW).pdf) http://businesstoday.intoday.in/categorylist/12/1/aviation.html http://www.airindia.in/SBCMS/Downloads/magic_carpet_print_ready_July_Sep_2011.pdf http://en.wikipedia.org/wiki/Air_India#Awards_and_recognitions http://businesstoday.intoday.in/story/air-india-to-expand-global-network-with-dreamliners/1/195699.html http://businesstoday.intoday.in/story/air-india-to-open-new-routes-on-boeing-787s/1/195848.html http://businesstoday.intoday.in/story/indian-aviation-industry-outlook-for-fy14-weak-capa/1/195379.html
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