History

Jidosha Seizo Co., Ltd., predecessor of Nissan Motor Co.,Ltd., is established in Yokohama Yoshisuke on 1933 Aikawa is named the new companys president.1934 May Construction of the Yokohama Plant is completed. The Company name is changed to Nissan Motor Co., Ltd.

 Renault-Nissan Alliance was signed on March 27,

1935 first car manufactured at yokhama plant -Japan, United States, Mexico, the United Kingdom and Spain in these places established production sites 1981 nissan begins worldwide marketing of vehicles

1997

Present CEO

currently manufactures vehicles in 20 countries around the world, including Japan. Global production volume for2012 was 483.6 million units. In addition to vehicles, Nissan also develops, manufactures and markets marine equipments
Nissan has a portfolio of 3 brands Infinity Datsun Nismo

vision

Mission

Eight Sustainability Strategies

Environment Safety Philanthropy Quality Value chain Employees Economic Contribution Corporate Governance and Internal Control

Theories involved in SCM

Co-ordination Benchmarking Early Supplier Involvement (ESI)

Challenges/ Problems
Wastage Communication Gap Time Constraint Supplier Development Competitive advantage Nature of supplier and technology

Supplier Development Programs

NX96

NX96 was a program launched by Nissan in the early nineties as a plan to improve the quality of the products offered.

NEXT 21
Shorter development lead times
Intensifying quality demands cost reduction Increased vehicle launch rate

COGENT

Suppliers Cranfield university

Nissan

89 NISSAN SUPPLIERS 900 SUPPLIER PERSONNAALE

product development

References
CO-DEVELOPMENT: A CASE STUDY LINKING WORK FROM THE AUTOMOTIVE SECTOR WITH THE CONSTRUCTION INDUSTRY -By John Willcock and Stephen Evans
http://www.ukessays.com/essays/management/case-study-of-nissans-cogentcodevelopment-regeneration-tool-management-essay.php