FDI in Transport Industry

100% FDI allowed in Road Transport Industry in India FDI can be brought through the Automatic Route under powers delegated to the Reserve Bank of India (RBI) No need for Government approval Investment and returns on them are freely repatriable, except where the approval is subject to specific conditions Transportation Industry received 7.98 % of total FDI inflows from August 1991 to April 2007

FDI in Meru Cabs

Meru cabs does not make use of FDI for its capital requirements Majority capital sourced from India-centric private equity fund, India Value Fund (IVF) IVF is the largest shareholder in the company with an investment of over Rs. 170 crore Meru Cabs uses debt/borrowed funds/ bank loans to acquire cabs instead of owned funds/capital/FDI

Beyond Customer Led, Hamel and Prahalad

SERVED CUSTOMERS UNARTICULATED NEEDS UNEXPLOITED OPPORTUNITIES INCREMENTAL Privilege programme available (Meru Select) Usage of green fuel (CNG/LPG) SMS confirmation of booking, cab arrival,etc

UNSERVED CUSTOMERS UNEXPLOITED OPPORTUNITIES BREAKTHROUGH Introduction of: GPS and maps to track journeys Android and iOS app to order cabs/calculate distance/get cab status Online services Advertisements within and outside the cab to cross subsidise fares UNEXPLOITED OPPORTUNITIES RESEARCH BASED Introduction of WiFi within the cabs Pan-India operation of cabs for long distance journeys 100% non cancellation In-car entertainment systems UNARTICULATED NEEDS

EXPLOITED OPPORTUNITIES CURRENT ARTICULATED NEEDS Call centre available to make bookings Courteous and well mannered drivers Well maintained, clean and modern cars A printed receipt for every fare Tamper proof meters Ability to pay by credit/debit card SERVED CUSTOMERS

ARTICULATED NEEDS

UNSERVED CUSTOMERS