INDUSTRIAL MANAGEMENT

Students:
Dragana Padjen (team leader) Sergio Muoz Monedero David Melia Lopez Bruno Rafael Maciel Adriano Oliveira Kuba Wrbel Maja olak

COCA-COLA COMPANY
All

of us in the Coca-Cola family wake up each morning knowing that every single one of the worlds 6.7 billion people will get thirsty that day. If we make it impossible for these 6.7 billion people to escape coca-cola, then we assure our future success for many years to come.

PROFILE OF ACTIVITY
The operational profile

Cokes financial situation

Political profile The social profile General population and the environment

Products
Energy drinks

 Juices / juice drinks

 Soft drinks

 Sports drinks

 Tea and coffee

 Water

Services
Primarily, Coca-Cola is manufactured by franchisees who are the world's leading bottling and canning companies. This franchise business is strictly controlled by The Coca-Cola Company.

The production of Coca-Cola involves two major operations:

-creating the packaging material -bottling and canning the finished drink.

HISTORY AND FOYNDERS OF COCA-COLA COMPANY

In May, 1886, Coca Cola was invented by Doctor John Pemberton a pharmacist from Atlanta, Georgia. John Pemberton concocted the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion given by John Pemberton's bookkeeper Frank Robinson.

In 1887, another Atlanta pharmacist and businessman, Asa Candler bought the formula for Coca Cola from inventor John Pemberton for $2,300. By the late 1890s, Coca Cola was one of America's most popular fountain drinks, largely due to Candler's aggressive marketing of the product. With Asa Candler, now at the helm, the Coca Cola Company increased syrup sales by over 4000% between 1890 and 1900.

BREAKTROUGHTS AND CRISIS

Breaktroughts
Not first product of this kind, but first successful (late XIX century) Contour bottle (1916) Packing innovations (1950s) New huge markets (1990s)

BREAKTROUGHTS AND CRISIS

Crisis Second contender (Pepsi late XIX century) Product recalls (late XX, early XXI century) junk food

STRUCTURE OF ORGANIZATION
This head office for Coca-Cola is used to give directions to the organization and make key decisions for the brand. One member acts as the CEO, the figurehead of the company. Other executive members have other responsibilities e.g. Senior Business Executives, Chief Financial Officer, etc.

STRUCTURE OF ORGANIZATION

Business Model
Value Propositions

Unique and incomparable taste

Value Propositions
Trust
Variety of products

Customers Relationships

Only over ads

Channels
Restaurants

Stores

Channels

Vending Machines

Customer segments

Coca Cola designed to satisfy the consumers needs. The products are sold to diverse population all around the world.

Key Activities
The Coca-Cola Company's business policy provides an object lesson in many important principles of business. For example:

Focus on the best lines Reinvestment Focus on the consume Differentiation with customers Differentiation with consumers Win the largest market share

Key Resources
Financial Physical Intellectual Human

Key Partners
The network of suppliers and partners that make the business model work are the key partners

Bottling Companies
Manual Distribution Center Owners

Key Partners

Sabco Mozambique

Key Partners

Manual distribution center owners

Revenue Stream
The cash a company generates from each costumer segment is it a revenue stream

Bulk Sales

Retail price

Cost Structure
The cost structure describes all the costs incurred to operate a business model

Marketing

Cost Structure
Producing Syrup

Cost Structure
Bottling and Distribution

Thank you!