IT IS NOT JUST COFFEE, IT IS STARBUCKS COFFEE

Atul Srivastava
Shehzaad Kapadia Samanth Passi Priyanshi Sharma Anam Khan

Shucheta Rudra
IT IS NOT JUST COFFEE, IT IS STARBUCKS COFFEE

BACKGROUND
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality Arabica coffee in the world. Today, with stores around the globe, the company is the worlds premier roaster and retailer of specialty coffee.

IT IS NOT JUST COFFEE, IT IS STARBUCKS COFFEE

IT IS NOT JUST COFFEE, IT IS STARBUCKS COFFEE

Starbucks Corporation offers coffee products and caf services throughout the world. It sells high-quality whole bean coffees (from around the world) along with other types of freshly brewed coffees, premium teas and espresso beverages, hot and cold. It also offers various sodas and juices, pastries and confectionery, coffee-related accessories such as the Starbucks mugs, and other caf related products such as the Starbucks CD. Starbucks sells its special products through its company-operated retail stores, warehouse club chains, office coffee distributors, institutional foodservices such as hotels and airlines, mailorder catalogs, and through its electronic store.

 Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.

Starbucks is committed to a role of environmental leadership in all facets of our business.

STRENGTH
- Starbucks is the market leader in the coffee Market. - Customers are satisfied with the quality and taste of Coffee. - High brand equity. - Operating in 40 countries worldwide.

OPPORTUNITY
- Entry into Asian market like Pakistan, India and Bangladesh. - Market penetration in International countries. - Co-branding with other food manufactures. - Whole bean sales in supermarkets like.

- Huge number of employees approx. 13 thousand.

WEAKNESS
- Pricing are higher as compared to the competitors. - High operating cost

THREATS:
- Numbers of competitors are increasing, like Barista, Caf coffee Day, Gloria jeans coffee. - Variation in coffee prices in developing countries

- The business profits are highly dependent on coffee product.

- People started to become more health conscious

- Labour Unions issues in US and international countries - Starbucks facing huge resistance in international countries over cultural and political issues.

BY ALAA
IT IS NOT JUST COFFEE, IT IS STARBUCKS COFFEE

- Businesses moving from domestic to an international strategy give the firm greater return on its investments. - In 1995, due to the saturation of the United States market, Starbucks started to expand its business overseas. - By 2001, Starbucks had more than 150 stores and plans to continue its success.

- The company began by entering into joint ventures with local businessmen.
- Starbucks a strong expansion campaign, opened in foreign markets by 2001. - This plan made the opening of over 600 stores located out of the United States possible. - More than 200 units including China, Japan, Kuwait, Lebanon, New Zealand, Malaysia, the Philippines, Singapore, South Korea, Taiwan, and Thailand.

BY ALAA
IT IS NOT JUST COFFEE, IT IS STARBUCKS COFFEE

BY SHOROQ
IT IS NOT JUST COFFEE, IT IS STARBUCKS COFFEE

QUALITY STRTEGY
For Starbucks, quality simple means.

The company even uses "mystery shoppers. Starbucks coffee buyers spend about 18 weeks each year visiting coffee growers and suppliers. Starbucks gets the first pick of some of the worlds best coffee crops.

be welcoming be genuine be considerate be knowledge be involved

Continuous improvement . Just-in-time (JIT).

BY EBTEHAJ
IT IS NOT JUST COFFEE, IT IS STARBUCKS COFFEE

- Modules combined for many output options (many cup types & same cap type)

- Repetitive operations
- Just-in-Time inventory - Fixed, well-known costs, due to experience - Specialized equipment (coffee machines, customized blenders, etc.) - Well-trained staff (Starbucks policy to train coffee specialists)

IT IS NOT JUST COFFEE, IT IS STARBUCKS COFFEE

BY AFNAN
IT IS NOT JUST COFFEE, IT IS STARBUCKS COFFEE

IT IS NOT JUST COFFEE, IT IS STARBUCKS COFFEE

IT IS NOT JUST COFFEE, IT IS STARBUCKS COFFEE

IT IS NOT JUST COFFEE, IT IS STARBUCKS COFFEE

BY ALAA & ABRAR

IT IS NOT JUST COFFEE, IT IS STARBUCKS COFFEE

Inventory management

The techniques that Starbucks company use it to manage their inventory are

means all the goods that are available to sell in the warehouse.

JIT

MRP

Reduce their price by producing a new product of coffee using cheaper beans or may come out with special discounts promotions to increase the sales.

Starbucks can effectively pursue Focus-Based Strategy in conjunction with differentiation or cost leadership based strategy.

Advertisement can develop through internet that services convinced for users to access, give the brochures, do road shows, so that public come to know more about Starbucks details.

1. Outstanding Quality of the coffee.

2. Excellent service provided at the stores 3. Fast growth of new stores all around the world.

Starbucks Official Site http://www.starbucks.com/ Starbucks Details Strategy for Profitable Growth http://news.starbucks.com/news/corporate+news/financial/2009+annual+meeting+of+shareholders.htm Starbucks - Design of Goods and Services http://www.oxbridgewriters.com/essays/finance/design-of-goods-and-services.php Starbucks Strategy http://www.slideshare.net/tommy2cruise/starbucks-strategy Starbucks SWOT Analysis http://www.slideshare.net/shahkiran79/starbucks-swot-analysis Starbucks Marketing http://www.slideshare.net/Heekuk/starbucks-marketing Starbucks Global Strategy http://brainmass.com/business/international-business/402609 Operation Management http://dc169.4shared.com/doc/XnYqb0C-/preview.html Starbucks Final Presentation http://www.slideshare.net/guest020532/starbucks-final-presentation Berger, A., Buchman, J., Chase, D. & Hsu, S. (2003). Starbucks. Retrieved on November 12, 2009 from, http://74.125.153.132/search?q=cache:z1kF8ZdXtXoJ:www.loudoffice.com/donald/resume/portfolio/Starbucks.ppt+ STARBUCKS+ B+managing+quality&cd=2&hl=tl&ct=clnk&gl=ph.

IT IS NOT JUST COFFEE, IT IS STARBUCKS COFFEE