Академический Документы
Профессиональный Документы
Культура Документы
Operations Strategy
Operations Management
Materials Needs
Goods Services
strategic advantage.
Minimize costs. High volume, standard products
(Economies
of scale)
Buffers
Definitions
Business Strategy
Long-term master plan for the company; establishes the general direction
Goals
Further develop the business strategy in segments of the business must be aligned and coordinated
business
strategy
into
Assures coordination with other areas. Provides direction and guidance for operations
decisions
Structural Decisions
Capacity Facilities
Size? Timing? Type? Size? Location?
Technology
Vertical Integration
Infrastructural Decisions
Workforce Quality
Skills? Wages? Availability? Level? Defect monitoring? Prevention and improvement? Sourcing? Scheduling? Prioritizing? Chains of command? Reward systems? Etc.
Marketing Strategy
Operations Strategy
Financial Strategy
Fund growth
Acme Furniture
New marketing strategy Gallery stores
Wide variety
Lower per unit volumes New, unique designs Premium prices
Operations
Low Volume High Volume
Marketing
New, Unique Products
Prioritizing:
Where Must We Excel?
Potential sources of distinct competence
Quality (performance, conformance, reliability) Quality is defined as the characteristics of a product
Value Analysis
A process for determining the best choice when
there are no unambiguous formulas for doing so. Helps maintain focus in gathering and assessing relevant data.
Value Analysis:
Introduce new product?
Threshold score = 800
Performance Criteria
Market potential Unit profit margin Operations compatibility Competitive advantage Investment requirement Project risk
Value (A x B)
Value Analysis:
Introduce new product?
Threshold score of current product = 800
Performance Criterion
Market potential Unit profit margin Operations compatibility Competitive advantage Investment requirement Project risk
Value (A x B)
Value Analysis:
Introduce new product?
Threshold score = 800
Performance Criterion
Market potential Unit profit margin Operations compatibility Competitive advantage Investment requirement Project risk
Value (A x B)
240 200 120 150 20 20 750
Measurements
Performance against:
Customer needs