Академический Документы
Профессиональный Документы
Культура Документы
THE IMPORTANCE OF ENVIRONMENTAL INFLUENCES The external environment increasingly has become a factor in the success of health care organization.
Health care organizations must have an understanding of the external environment in which they operate. The ability to anticipate dramatically enhances your chances of success
Futurist Joel Barker.
A change will occur in health care institutions as a result of external, technological and competitive forces. Organizations that fail to anticipate change, ignore the external forces, or resist change will find themselves out of touch with the needs of the market. The introduction of an early recognition system to identify external opportunities.
Drug packaging is another low tech innovation. Many patients in US die due to unintentional overdoses of prescription drugs
Researchers at the University of Kentuckys Centre for manufacturing are testing a device which can reduce accidental overdoses.
Coming up with device - Pill dispenser called Pill Safe square box. Technological innovations will continue to be a major influence on the nature of health care. It must be considered in the development of strategies for most organizations.
Effectiveness in a dynamic environment, on the other hand, requires learning and changes.
Health care managers must be careful not to let routines and efforts directed toward efficiency.
Some 300 million people in India live on less than a dollar a day, and more than 50% of all children are malnourished. Healthcare is one of Indias largest sectors, in terms of revenue and employment, and the sector is expanding rapidly. During the 1990s, Indian healthcare grew at a compound annual rate of 16%. Today the total value of the sector is more than $34 billion. This translates to $34 per capita, or roughly 6% of GDP. By 2012, Indias healthcare sector is projected to grow to nearly $40 billion.
External environment analysis attempts to identify, aggregate and interpret environmental issues as well as provide information for the analysis of internal environment and development of directional strategies.
Delays between the occurrence of external events and managements ability to interpret them.
Cannot foretell the future.
Edward De Bono explains, We are unable to make full use of the information and experience that is already available to us and is locked up in old structures, old patterns, old concepts and old perceptions
MONITORING
Specify the source of data Add to the environmental database Confirm or disprove issues (trends, developments, dilemmas and possibility of events) Determine the rate of change within issues
FORECASTING
Extend the trends, developments, dilemmas or occurrence of the event Identify the interrelationships between issues and between environmental categories Develop alternative projections
ASSESSING
Evaluate the significance of the forecasted issues to the organization Identify the forces that must be considered in the formulation of the vision, mission, internal analysis and strategic plan
The scanning function serves as the organizations window or lens on the external world.
Monitoring function is the tracking of issues identified in scanning process It investigates the sources of information obtained in scanning process. The monitoring function has much narrower focus than scanning The object is to accumulate database around the identified issue
1 in 5 will be at least 65 by 2030 Income of hose 60+ has increased 10% faster than any other group Over past 5 years number of nursing homes in service areas have increased from 5 to 7
Local competition
High
10
0
Low
Scenario Writing
Multiple scenarios allow the future to be presented by different cause-effect relationships, different key events and their consequences, different variables and different assumptions.
The key question is if the environmental event happens (or does not happen), what will be the effect on the organization? E.g. impact of increasing medical value travel in India on Indian healthcare system
Technique selected for environmental analysis may depend on the style and preferences of management.