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D (Market demand) MR
d (Firm demand)
Q per year
$
MCb
ACb
P
ACa D (Market demand)
MR
d (Firm demand)
O Q per year
The firm A will maximize it's profit by selling output OM and setting price OP
MCa
ACa
D (Market demand)
MR
d (Firm demand)
Qtotal
Q per year
MCb
The firm B's profit will be maximum when it fixes price OH and sells output ON.
ACb MCa
ACa
D (Market demand)
MR
d (Firm demand)
N M
Qtotal
ACa
D (Market demand)
MR
d (Firm demand)
Qtotal
Dominant firm
There exists price leadership by a dominant firm which has a large share of market with a number of smaller firms as followers each of them has a small share of market.
Assumptions
Dominant firm knows the total market
demand
Dominant firm knows the marginal cost of the smaller firms whose lateral summation yields the total supply by the small firms at various prices.
Q per year
MC
$
With these information, the leader can obtain his demand curve.
P1
D Leader demand
Q per year
Q per year
The dominant firm will maximize it's profit by selling output OQ MC and setting price OP
MC
P D
Leader demand
MR
Q per year O
Q per year
Dominant firm
Dominant firm have to ensure that the small firms will produce only the remainder of demand (not more) otherwise the dominant firm will be pushed to a non-maximizing position. This implies that if price leadership is to remain, there must be some definite market sharing agreement.
All firms agree to follow the price change made by a firm which supposedly has good knowledge of the market conditions and thus can forecast future happening in the market better than others. Followers are not required to make continuous costs on demand calculations.
Dominant firm compel the other firms in the industry to follow him in respect of price. Such a firm will often initiate a move threatening to compete the others out of the market if they do not follow him in setting their prices.