Prepared by: Nur Shafarini bt Mohd Nawi Nur Rashidah binti Ab.

Manan Nor Azmawati Binti Abd Aziz

2009221266 2008531837 2009841554

as Asias leading airline was established with the dream of making flying possible for everyone. Since 2001, AirAsia has swiftly broken travel norms around the globe and has risen to become the worlds best. With a route network that spans through more than 20 countries, AirAsia continues to pave the way for lowcost aviation through their innovative solutions, efficient processes and a passionate approach to business. Together with their associate companies, AirAsia X, Thai AirAsia and Indonesia AirAsia, AirAsia is set to take low-cost flying to an all new high with their believe, Now Everyone Can Fly.

Dato' Sri Anthony Francis Fernandes founder CEO of AirAsia

Airlines Industry Low cost carrier (LCC)

SIMPLE PRODUCT (No Frills)

LOW OPERATING COSTS

Low Cost Carriers (LCC)

POSITIONING

Low Cost Carrier Business Model

MARKETING STRATEGY

Positioning Aircraft Seat Type

Low-cost short haul, no frills

Airbus A320 with 180 seats

Single Seat ( Economy class only)

Seat Option
In-Flight Services

Free seating with Xpress boarding option Wide range of light meals and snacks available for purchase on board

LEVEL 4

LEVEL 5

LEVEL 3
LEVEL 2

LEVEL 1

LEVEL ONE : Customer contact such as telephone contact, mailing and fax was handled by travel agencies

LEVEL TWO : At this level, Air Asia became Asias first airline to go ticketless.

LEVEL THREE : Systems such as Electronic Data Interchange (EDI) information were developed to increase the efficiency. EDI was developed to support B2C activities.

LEVEL FOUR : Air Asia introduced online booking through its website at ww.airasia.com on 10th May 2002

LEVEL FIVE : Air Asia was the first airline in the world to practice booking air tickets through short messaging service (SMS).

Yield Management System (YMS)

Enterprise Resource Planning System (ERP)

CURRENT STRATEGIC IT IMPLEMENTATION

Computer Reservation System (CRS)

Awards and Recognition

Year 2010
Masterclass Global CEO of the Year awarded to YBhg. Dato' Tony Fernandes World's Best Low Cost Airline by Skytrax

AirAsia voted the Air Cargo Industry Newcomer Award at the ACW World Air Cargo Awards 2010 by Air Cargo Week

Year 2009
Airline Of The Year By Centre for Asia Pacific Aviation (CAPA)

Tony received the 2009 Frost & Sullivan Excellence in Leadership Award by Frost & Sullivan

Best Asian Low-Cost Carrier By TTG Travel Awards 2009

World's Best Low Cost Airline by Skytrax

Analyze Process and Infrastructure

Evaluate People & Partners

Assess Organization and Culture

Evaluate Leadership and Governance

THANK YOU
Have a Pleasant Flight with