MARKETING PLAN OF JAMDANI

Country- USA

GROUP MEMBER

Akhier Bashir ANZUM Alif md. Sayem Syeda Rawfia Afroze

1120880 1110309 1121062

INTRODUCTION
Exclusive Jamdani is a new boutique store in New York, USA which have got all gender clothing, show pieces, bags, sandals, etc. We are the first and only Jamdani products seller in USA. Our intention is to be a famous brand store.

Exclusive Jamdani will be located in 228 Park Avenue South New York. The location of the store is near the Bengali residential area and we believe that this is critical to our initial success and long-term growth.

MISSION
Our mission is to offer quality products which will glorify the name of Jamdani and Bangladesh in the mind of people of abroad.

KEYS TO SUCCESS
Provide customers with best customer service in an atmosphere of Bengali hospitality. Advertise and promote in areas that our target customer base will learn about our store.

Continuously review our inventory and sales and adjust our inventory levels accordingly.
Introduce unique and quality products to interest customers.

PRODUCT
JAMDANI SAREE PANJABI ACCESSORIES SANDALS BAGS
LAPTOP COVER MOBILE BAG TABLE CLOTH WALL MAT SHOW PIECES CUSHIONS SKIRTS LACE TOYS BED COVER

COMPETITIVE COMPARISON
We are the first Jamdani product seller in New York, USA. We will entitle our customers a lifelong membership card offering 10% discount. Our location is centered to attract our target customer. We will maintain a detailed customer record for promotional purposes.

MARKET ANALYSIS SUMMARY

MAIN COMPETITORS
www.muktobazaar.com Women Sharee www.alibaba.com Country Search Bangladesh online selling: www.snapdeal.com All Products Women's Apparel

www.facebook.com/jamdanishop www.globalsaridelivery.com

 Marketing Strategy Our marketing policy is heavily focused on sales promotion and customer service. The marketing budget will be 10% of our annual sales. Pricing Strategy The prices of all the products will be reasonable to attract more customers. Promotion Strategy We plan to follow huge and creative promotional activities as our main target is to introduce people to the Bangladeshi heritage of Jamdani. We plan to: Print leaflets and distribute them near markets or busy places. Hold a fashion show in a well-known restaurant. Make a radio advertisement. Make a magazine advertisement. Organize a Bengali fair with Bengali foods and games in the local park and then to advertise about our store. Open an online web page which would include pictures of all our products with prices.

SALES AND MARKETING PLAN

SALES AND MARKETING PLAN(CONT..)

Web Strategy We will make our own webpage with all our products picture and prices. We would deliver the items ordered for a very little extra fee. We would open a Facebook and twitter page to make our web page more popular.

Sales Strategy
We would use retail software to record all sales, purchases, returns and inventory position of our business. It would also record all our customer information which we can use for future promotional activities.

We would offer a 3 day return policy to build trust of our customer.

MANAGEMENT SUMMARY
Akhier Bashir Anzum-GM

Alif Md. SayemMARKETING MANAGER

Sayeda Rawfia Afroze OPERATIONAL MANAGER

TONNI-FINANCIAL ADVISOR

TUSHARACCOUNTING MANAGER

STORE EMPLOYEES

RISK MANAGEMENT
Risk management is an organized strategy for protecting and conserving assets and people. It helps reduce financial losses caused destructive or damaging events. We will pay $300 every month for insurance of our goods. The huge distance makes it very easy for our goods to get damaged while on the journey. And if this keeps happening we would face unwanted loss. Our store needs to be insured too as our lease agreement states that we need to fix any damage incurred.

EXPORT PROCEDURES AND REQUIRED DOCUMENTATIONS

You should have the following Legal Documents to do export from Bangladesh: Trade License (Authority: City Corporation) TIN (Tax Identification Certificate) Certificate (Authority: National Board of Revenue) VAT (Value Added Tax) Certificate (National Board of Revenue ERC(Export registration certificate) Bank Account (Local Scheduled Bank) (Any Schedule under central Bank)

Specific License (i.e. Govt. export, you should have Enlistment, Bond Certificate for
specialized Zone) bank solvency certificate

EXPORT PROCEDURES AND REQUIRED DOCUMENTATIONS (CONT..)

Sequence of the export Processing: Business Negotiation in between Seller and Buyer Received Pro-forma Invoice from Seller Open LC through negotiated schedule bank Execution the shipments Received documents through beneficiary bank to LC opening bank Submission the documents to Customs through C & F agent Clear the goods / products to warehouse Pro forma invoice Commercial invoice

 The following documents are to be submitting to Customs Authority (Sea, Air, and Inland) To clearance the goods / products: Copy of Trade License Copy of VAT (Value Added Tax Certificate) Copy of TIN (Tax Identification Certificate) Copy of IRC (Import Registration Certificate) Original Pro-forma Invoice (Attested by concern bank) Original Commercial Invoice (Attested by concern bank) Original Packing List(Attested by concern bank) Original Bill of lading / Airway Bill of Lading (Attested by concern bank) Original Certificate of Country of Origin (Attested by concern bank) Original CRF Copy (Clean Report of findings) Original copy of LC / LCA (Local LC issuing concern bank) (Attested by concern bank) Original Insurance Cover Note with Original Money Receipt Authorization Letter to C & F (Clearing and Forwarding Agent)

EXPORT PROCEDURES AND REQUIRED DOCUMENTATIONS (CONT..)

REGULATION OF EXPORT
Bill of Lading: (e.g., exporter; Bank, steamship line etc). Usually, three copies are

required.
Certificate of Origin: In all cases of export, "country of Origin" shall be mentioned clearly on goods, package/container. Commercial Invoice: Invoices (in three to six copies; actual number is to be based on exporter's instructions) should contain (at a minimum) the following data and must be signed by manufacturer of shipper:

Export License: An export license is not required for items not on the restricted list;
Insurance Certificate: Prior approval of the Ministry of Commerce is required for making an exception.= Packing List: This is not a mandatory document; however, its use will facilitate clearance.

Pre-shipment Inspection: A full list of designated items is

available from the National Board of Revenue and the Custom Houses of Dhaka and Chittagong. Pro-Forma Invoice: Pro-Forma invoices (approximately five copies, actual number will be specified by the exporter) are generally required by the exporter to open a letter of credit to cover payment of the exporter

MARKET POSITIONING:
Exclusive jamdani will position itself as a brand which gives consumers value for their money. We prefer to keep our price low because research shows that more than 40 percent choose Bangladeshi product over foreign products when the price and quality is almost same. Another big reason for keeping the price as low as possible is the fact that more than 70 percent western people consider whether the price is worth before buying their product.

MARKET POSITIONING
Complexity Understanding the use and benefits of our product is more complex. Some consumers may think we will only give them by changing the name. Giving them clear idea about our products is our main challenge. Trial ability There is an economic risk associated with the use of our test and have some social and religious risk. Our consumers can have a clear idea on our web site about the chosen product before they buy our product to remove their doubt about our product. Market Access We will make agreement with some leading distributors of cities like:. Our agreement will be on the basis of sales with our distributors. Under our agreement distributors will get 10 percent of profit we make from per pair of shoes. We will also offer them bonus of 200 us dollars if the sell 50 piece jamdani. Packaging We will packet our product in a completely secret manner to ensure the privacy of our consumers. Our main focus is on color when it comes to packaging our product. We should have to packet our product on the depend of the buyers

CUSTOMER IDENTIFICATION
The people who love Art they are very interested about to collect of various types of jamdani. On the other hand there are so many Bangladeshi and Indian subcontinent people live in USA. They are wanted to buy this type of jamdani.

Overall, people in developed countries have seen a rise in their disposable incomes. Of course, this then leads to a greater ability to buy original art. There is less attraction in spending money to collect unique collection.. The reality is that the pieces may not have cost as much as they appear to have done.

REFERENCES
www.bplans.com http://en.wikipedia.org Google search engine

THANK YOU. :D