Evaluation Question 2

How effective is the combination of your main product with ancillary texts?

When trying to conceptualize a design for my digipak decided to research other album covers and poster from bands of the same or similar genre! "imilar genres would include# ndie $ock% &lues% 'olk and (lternative! (ll aspects of these genres are relevant to my band and my music video! &ands like (rctic )onkeys% )umford and "ons% *f )onsters and )en% are all in similar genres but each have their own uni+ue style! When creating my digipak wanted to create something that would engage the target audience by using generic conventions of the genre! ,o get a good understanding of the conventions used% developed% or challenged by professional promotional packages will be looking at the -igipak for the (rctic )onkey.s album /what ever people say am% that.s what .m not%. and the music video for the song /when the sun goes down%. featured on the album! ,he (rctic )onkey.s are well known for their music video.s usually depicting /broken. &ritain in some manor! Weather it be drugs% domestic abuse% depression% sexism or violence their videos often have a deeper meaning to what would be expected from their fast pasted musical style! ,hese themes are a recurring motif 01oodwin2 and thus create a style that has come to be know around their work and therefore the audience would expect their artwork and magazine designs to have a similar them throughout their albums! )ost% if not all% of ().s music video.s have a darker colour scheme to what most pop music videos have! ,his is reflected in their album cover which often have relevance to the music and does not show the band members! ,hey also have had semi3famous &ritish (ctor4(ctress star in there videos! 'or example 5addy 6onsidine and "tephen 1raham% have both started in a music video by () and both are well know for there gritty independent &ritish film making!

5anel 7
(fter producing our music video it was our task to create a digipak for our production to successfully expression the themes and tone of the music video! ,o be able to do this took a number of stills with my actors in various locations! ,hese included the empty car park seen in the video% some outside locations and the one you see in the final design! ,he reason eventually when with this images was because wanted the sense of realism and passion to emanate from the cover art! (lso having the actors look directly into the camera creates a documentary feel to the design% connoting the grief% young love and &ritish identity! ,his develops generic conventions of cover art% especially in mainstream genres% because it is symbolic and elo+uent take on the common design of a simple face to promote the artist of band.s look! t is also often the case that bands under contract by recoding companies and record labels% are re+uired to have a simple album cover so that the widest audience would buy the album! &ut my extension was to connect the audience to the character of the music video on an emotional level! 'or example (dele.s cover for her album .27. has her in a close up picture! ,he style and facial expression show the public viewer the genre and emotional level of the album! t was my intension to do the same! )y music video has a very genre driven visual element to it! )ost indie groups do make music videos with a dramatic element% therefore we stayed within the conventions of the indie genre% but still developed it by adding our own visual style! Were therefore made our -igipak continue and enhance that style so that the innocence of the characters and the band were not lost! ,he lighter colouring of panel 7 is intended to be in contrast to the bleak look of the music video% connoting that even though the dark video is sad and depressing 0depending on how you see the ending2% there is still opportunity to be pessimistic! (nd this continuation of a lighter colour scheme is so that the audience feels wormer toward the band when buying or listening to the album!

5anel 2 8 9
5anel 2 and 9 are the inside cover designs for the digipak! ,hey are not meant to be what attract the audience to the album% but serve as a pleasant visual surprise for whoever purchases the album! ,he intention was to create thematic links between the video and the pro:ect! 'or example panel 2 has the female protagonist standing outside the house you see in the flashback section of the music video! ,his is intended to create the idea of longing and memories from the past! ,o someone with a sharp eye they will spot that the pattern from the scarf iconic in the music video is visible in the background! (lmost looking like it is park of the door% this further intensifies the iconic meaning and recurring motif for the music video! 5anel three keeps the same theme and idea behind the design% but there are some visual and meaningful differences! 'or example% we are now looking out of the house% out to the open world! &ut this time the female it gone% this indicates that she has passed from this world 0up to the audience if she has died or simply moved on2 and has no more purpose staying! However this time the scarf pattern is much more obvious in this panel! ,he reason for doing this is to enhance the memory and tragic nature of the female character! *nce again% have chosen to use the performers on my panels to continue the theme of characters and visuals! ,his also provides a visual link to the music video as the performers used on the digipak are same as in the video! ,herefore the audience will be able to make easy and direct thematic links to the visuals and the production!

5anel ;
5anel ; is also keeping the same style and visual aesthetics as the front panel! ,he back panel is meant to be opposite to the front in many respects! 'or instance it has the male character to indicate the connection between the pair! However his face is much more downcast and serious! ,his indicates the bleak reality of his situation! ,he fact that he is wearing the same costume as in the music video creates a direct link between the two that the audience can relate to! ,his links with 1oodwin.s theory% as he stated that bands4artists will create their own motifs in order for their audience to identify with them and for their videos to therefore become successful! ,he font for the title tracks was chosen for its simplicity! ,his is because wanted to make this panel as gritty and real as possible% and not disconnected to reality as the others are! Quite often the back panel is reserved for a picture of the band in a group 0if they weren.t on the front cover2% but wanted all my panels to relate and connect to the visual aspect of my music video! ,his keeps the genre of the band in clear focus!

)agazine advert
)y magazine utilises the same style of photo the thematic links% while have a slightly different design! ,aking very similar shots from the photo shoot of the two main characters have attempted to make their faces unanimous with this digipak to make them as iconic as possible! &y using the characters on the magazine advert% it will also allow audiences to identify the character in the music video due to seeing him prior in the advert4or on the album cover! <eeping with the recurring theme of a documentary styled production% have both character looking into the camera% however both in different ways! ,he male character still has his serious and stern face% while had my actress have a smile and seam disconnected to reality! did this to attempt to convey a sense of two opposites# gritty reality and dreamlike uncertainty! ,he background style was created in 5hotoshop and is also designed to create the harsh realism while having the sense of being disconnected! *verall% this magazine poster was created to make the audience relate and sympathies with the characters! 'urthermore the fact that the artists are not on the advert indicates further the genre of the music because the photos of the characters indicate that the sound of the music is much more important then what the band look like! f we look an example of <aiser 6hiefs advert for their album angry mob% we can see clear links in colour scheme and image style% but they still divert from the album cover!

Where would they be promoted?

,he magazine advert is likely to appear in a verity of different magazines% ranging from well know magazines that promote up3coming bands% and the smaller niche audience magazines which keep people up to date on their favorite genres! 'or example% our magazine is likely to appear in a smaller magazine like /(coustic )agazine. which is a magazine primarily dedicated to acoustic music! *ur band could be called more in the indie genre% however through research we found that they do perform and have some songs in acoustic form! t may also be featured in /=)E. or /$olling "tone. magazine due to them being the type of magazines which promote all types of music including independent artists and newly found genres!