A PRESENTATION ON

“ QUOTA SAMPLING ”

Presented By: 
(ARYAN’S)

AbishekKumar
Ajit Kumar
Gaganjit
singh
Praveen
Kumar
Sumanto
Sharan
 SAMPLING
üSampling may be defined as the selection
of some part of an aggregate or totality on
the basis of which a judgement or inference
about the aggregate or totality is made.
ü
üIt is the process of obtaining
information about an entire population by
examining only a part of it.
ü
üThe process of selecting sample from the
population is called sampling.
 WHY SAMPLE ?

qSaves money
qSaves time
qA sample can be more accurate;
it has fewer “nonsampling” errors
than a census.
TYPES OF SAMPLING
 PROBABILITY SAMPLING

uSimple random sampling

uSystematic random sampling
uStratified sampling
uCluster sampling
uMulti-stage sampling
NON - PROBABILITY SAMPLING
QUOTA
SAMPLING
 QUOTA SAMPLING

In quota sampling the selection

of the sample is made by the
interviewer, who has been given quotas
to fill from specified sub-groups of the
population.

For example, an interviewer may be told

to sample 50 females between the age of
45 and 60.
CONT …. .

In quota sampling the

selection of the sample is non - random.

For example interviewers

might be tempted to interview those
who look most helpful . The problem is
that these samples may be biased
because not everyone gets a chance of
selection . This random element is its
greatest weakness and quota versus
probability has been a matter of
controversy for many years
QUOTA SAMPLING…..

üPre-plan number of subjects in specified

categories (e.g. 100 men, 100 women)
ü In uncontrolled quota sampling, the subjects
chosen for those categories are a convenience
sample, selected any way the interviewer chooses
ü
ü In controlled quota sampling, restrictions
are imposed to limit interviewer’s choice
ü No call-backs or other features to eliminate
convenience factors in sample selection
Quota Sampling Most commonly used non-probability method Select a sample on
specified criteria (usually to make similar to target population)

Pick people to fill quota on characteristics especially important

to research goals

Example: Studying political issues, set quota on party identification

Sample of 200
Registered Republicans 50% Sampled
Republicans 100
Registered Democrats 40% SampledDemocrats
80
Registered Independents 10% SampledIndependents
20

Using quotas for several criteria

Race / Ethnicity
Black
White Latino / a Asian
Gender
Gender Gender Gender
Political M F M
F M F M F
 Advantages

§Quick and cheap to

organise

Disadvantages
§Not as representative of the population
as a whole as other sampling methods
§Because the sample is non-random it is
impossible to assess the possible sampling
error
 Quota Vs Stratified Sampling

QUOTA SAMPLING STRATIFIED

SAMPLING
In Quota Sampling , In Stratified
interviewer selects Sampling , selection
first available of subject is
subject who meets random . Call - backs
criteria : is a are used to get that
convenience sample . particular subject
Highly controlled Stratified sampling
quota sampling uses without call - backs
probability sampling may not , in practice ,
down to the last be much different
block or telephone from quota sampling .
exchange
THANK YOU