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AGENDA
Why they are interested in telecom and mobile industry Yahoo Google Comparison of Google, Yahoo and Microsoft Threats to Telcos
Founded
January 1994 (as Jerry's guide to the World Wide Web) March 1994 (as Yahoo!) Jerry Yang, David Filo
Wants
Headquarters
Area served Key people
Revenue
July 2009, Microsoft and Yahoo signed a 10-year deal. The 2009 deal specified that Microsoft would power Yahoo search, and Yahoo become the ad sales force for Microsoft's premium properties.
December 9, 2013 - 31 percent of Yahoos latest quarterly revenues are attributable to the search deal it forged with Microsoft.
Products
Revenue
68%
MAJOR ACQUISITIONS
Motorola Mobility:
Waze Ltd:
Meebo:
80% of smartphones
Millions of users
Apps
Content
Motorola device section constitutes for only 7% of the total Google revenue
GOOGLES FUTURE
Chrome OS : A google owned operating system Project Loon : High altitude balloons that can cover 40kms and provide internet speed comparable to 3G networks. Google Glass : An informative eyewear.
PARAMETERS INDUSTRY Internet, Telecom Software, Telecom equipment US$ 50.18 Billion(2012) Google Ad Words, Google Search engine, YouTube video service, Google forum, Gmail, Orkut, Google earth, Google labs etc. Google maps, Picasa, Google books, Google Scholar, Google Docs, Google Chrome, and Chrome book Internet Computer Software, Computer Hardware US$ 77.85 Billion(2013) Microsoft operating systems ,Microsoft Office suits ,Internet explorer web browser, Xbox games, Microsoft surface series of tablets
REVENUE PRODUCTS
US$ 4.98 Billion(2012) Yahoo! mail, Yahoo! directory, Yahoo! answers, Yahoo! search, Yahoo! messenger, Yahoo! 360, Yahoo! sports, Yahoo! finance, Yahoo! Cricket, Yahoo! News Yahoo! maps, Yahoo! shopping; images, weather, yahoo dating, yahoo horoscopes,
PARAMETERS HANDSET MARKET YES(NEXUS One, Motorola Mobility) YES(Gmail-limited storage-15GB) YES(Google+ Hangouts, Gtalk ) Android Mobile Operating Systems, Google Chrome OS Google Wallet NO Strategic partnership with NOKIA Yes(Hotmail/OutmailLimited storage-5GB) Yes(Outlook/Skype)
MAIL SERVICE
Windows Phone OS
Y! India Mobile
A. Social Networking: Google+ Google+ is close behind Facebook, with the second highest number of monthly users (343 million). In addition to that, Google+ has a bigger ownership in terms of search power and is one of the most powerful social forces on the Internet today Google+ Mobile App was used by 30% of Smartphone users between AprilJune 2013, making it the fourth most used app.
Google+ Enhanced apps and mobile sites are used on 92% of USA Smartphones. Two main strengths of Google's + social site are photography and its "Hangout" feature. Airtel Free Zone: allows you to access Google mobile services on the go at absolutely no data costs
A. Social Networking: So.cl So.cl appears similar to Google+ and borrows concepts from Facebook, Twitter and Pinteres Signup and login require a Microsoft account or So.cl-connected Facebook account The site has integrated search features using the Bing API.
Yahoo has over 160 million customers through the network with an option to import your Google AdWords campaign details directly into your Yahoo Bing Network account, allowing you an easy transition between the two. The key difference between Google AdWords and the Yahoo Bing Network lies in that they run ads on different search engines
Bing Ads uses both the maximum amount an advertiser is willing to pay per click (PPC) on their ad and the advertisement's click-through rate (CTR) to determine how frequently an advertisement is shown. This system encourages advertisers to write effective ads and to advertise only on searches which are relevant to their advertisement. Bing Ads allows advertisers to target their ads by restricting their ads to a given set of demographics and by increasing their bids whenever the ad is seen by a user of a certain demographic.
THREAT TO TELCOS
Internet Players making a dent in traditional revenues
SMS
Voice Calls Eg. Google Voice, Skype, Chat Messengers Loss of ad revenues Ads through SMS Direct Consumer Relationships of Internet Players Android, Google Nexus Windows Phones
THREATS TO TELCOS
Internet Players are bigger brands, hence overshadowing operators brand Operators role reduced to being a dumb/bit pipe Internet Players offering rich services for free
THREATS TO TELCOS
Threat from upcoming Google wallet and Broadband services Web RTC a major threat in time to come