Академический Документы
Профессиональный Документы
Культура Документы
INTRODUCTION
What
Yoga Community
When Where
Who How Why
4 years ago
Group of 10 young office-goers who grew up in a hill station Relocated to Chennai seeking higher education and job
Practitioners of usual yoga exercises As children, attended camps involving trekking and other group activities. Need to stay connected with nature and people Spiritual Involvement Interest in guided meditations , knowledge discourses etc.
COMMUNITY GATHERINGS
Conversations happening through social networking sites Meet scheduling and RSVP done through FB. Closed group: members share experiences in the portal. Contributions come as donations.
Social Affinity
When I came to Chennai from Delhi,I couldn't walk comfortably even for short distances. After my four weeks' of Yoga practices, and my affinity with the groupI was able to avoid a bypass surgery and actually went for a 6km trek. I feel it wasn't the treatment alone that helped; the atmosphere,love and care of people greatly boosted my recovery."
Conscious living
This really opened me up to myself and gave me a completely different perspective on the connection between my body and my mind.
Exploring a different dimension of life I have noticed that the world seems quieter than before. There is a sense of clarity and calm when dealing with everyday situations.
Self-discovery
It has given me opportunities to learn more and embark on a journey of self-discovery, personal growth & inner transformation at my own pace.
VALUES DERIVED
Facilitates physical, mental, and spiritual wellbeing
Self-empowerment and personal growth Enhanced mental- clarity, emotional balance & productivity Improved communication & inter-personal relationships Achieved inner peace, joy and fulfillment Helped people who sought the spiritual path
CORE ACTIVITY
YOGA AS A HEALTHY WAY OF LIVING : To do yoga a routine way of life for a healthy living. To explore yoga in all its depth and dimensions.
Connect more with people and spread the word of healthy living.
HOW DOES COMMUNITY INFLUENCE/SHAPE/FURTHER THEIR INTEREST IN THE CORE ACTIVITY AND INFLUENCE THEIR DECISION AS CONSUMERS OF THE ACTIVITY ? Promotes Healthy lifestyle : Promoting healthy diet and eating habits and personal care techniques.
Outreach and Social Development: To support individual growth and Help one realize their unbounded connection with the creator and help them tap the vibrant life within oneself.
HOW DOES COMMUNITY INFLUENCE/SHAPE/FURTHER THEIR INTEREST IN THE CORE ACTIVITY AND INFLUENCE THEIR DECISION AS CONSUMERS OF THE ACTIVITY ?
Rural Rejuvenation : Offering healthcare, raising health awareness to help human and community revitalization and rebuild communities and break the cycle of poverty disease and despair.
Promoting Greenery : Inspire people to plant trees, develop care towards environment and make them realize their dependency on nature.
HOW COULD A COMPANY USE THE UNDERSTANDING OF THE COMMUNITY, ITS OPERATING STRUCTURES, UNDERLYING PASSION AND COMMUNITY CONNECTIONS (MEMBER-MEMBER; MEMBER TO COMMUNITY) FOR FORMULATING MARKETING STRATEGIES?
Organic farming Supply organic seeds, organic fertilizers for farmers supported by the community Supply chain, i.e., we will buy back the farm produce and sell it end customers
Tie up with corporates and offer their employees yoga sessions at flexible timings.
THANK YOU!!! Photo credits: Mr.Muthu Kumar,Adyar Mr. Purush, San Francisco