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Chapter 1: introduction to E-Commerce

BRAC Business School


BBA Program Spring 2014 MSC 441: Introduction to E-commerce

Lecture by: Md. Jabir Al Mursalin


Ref. Text: Electronic Commerce 2010: A Managerial Perspective

E-Commerce Definition

E-Commerce is the process of buying, selling and/or exchanging products, services or information via internet.

MSC441: Introduction to Electronic Commerce Lecture by: Md. Jabir Al Mursalin BRAC Business School

E-Commerce

E-Business Definition

A broader definition of EC that includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, and conducting electronic transactions within an organization.

MSC441: Introduction to Electronic Commerce Lecture by: Md. Jabir Al Mursalin BRAC Business School

E-Commerce

Basic concept of E-Commerce

Ref: Turban et al., Electronic Commerce 2010: A Managerial Perspective

MSC441: Introduction to Electronic Commerce Lecture by: Md. Jabir Al Mursalin BRAC Business School

E-Commerce

E-Marketplace definition

An online marketplace where buyers and sellers meet to exchange goods, services, money, or information.

MSC441: Introduction to Electronic Commerce Lecture by: Md. Jabir Al Mursalin BRAC Business School

E-Commerce

E-Commerce Classification

Business to Business (B2B)


Dell sell their products to companies.

Business to Consumer (B2C)


Wal-mart or Amazon.com selling products online.

Business to Business to Consumer (B2B2C)


Godiva sells chocolates and delivers directly to the recipients of their customers.

Consumer to Business (C2B)


Priceline.com is a well-known organizer of C2B.

Business to Employee (B2E)


The Beijing Olympics used wireless devices to maintain contact with employees.

Consumer to Consumer (C2C)


Clickbd.com and Bikroy.com are popular C2C EC in Bangladesh.
MSC441: Introduction to Electronic Commerce Lecture by: Md. Jabir Al Mursalin BRAC Business School

E-Commerce

E-Commerce Classification (contd.)

Collaborative Commerce (C-Commerce) E-Learning E-Government (G2B or G2C) M-Commerce

MSC441: Introduction to Electronic Commerce Lecture by: Md. Jabir Al Mursalin BRAC Business School

E-Commerce

Recent trend in E-Commerce

Social Computing

Web 2.0
Social networking and SNS

Enterprise social network

MSC441: Introduction to Electronic Commerce Lecture by: Md. Jabir Al Mursalin BRAC Business School

E-Commerce

Contributors to EC growth

Fast dissemination of information

Collaboration and sharing

Efficient transactions

Global reach

EC Growth
Price transparency Convenience

Personalization & customization

Productivity booster

MSC441: Introduction to Electronic Commerce Lecture by: Md. Jabir Al Mursalin BRAC Business School

E-Commerce

Chapter questions

Write the impact of SNS and Web2.0 on E-Commerce. Write the major drivers of E-Commerce growth. List the benefits of E-Commerce. List the limitations of E-commerce.

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. -- Steve Jobs

MSC441: Introduction to Electronic Commerce Lecture by: Md. Jabir Al Mursalin BRAC Business School

E-Commerce