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Octane Research January 2013

India e-Marketing Outlook 2013

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Ahmer Hasan Octane Marketing @ahmerhasan

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India e-Marketing Outlook 2013

1. Webinar Series A 30 minute webinar/month Next one is on 15th February 2013 2. Octane Newsletter www.octane.in

Octane Research January 2013

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India e-Marketing Outlook 2013

Octane Research January 2013

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About Punit Modhgil:

India e-Marketing Outlook 2013

Punits interests span India, Internet & Inclusion. He is the CoFounder & Director for Octane Marketing. He has served in leadership positions at Microsoft India, Oracle US, Siebel Systems US and NIIT India. He has lived & worked in San Francisco, London, Bangalore and New Delhi.
Octane Research January 2013

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India e-Marketing Outlook 2013 #octanein
Punit Modhgil Octane Marketing @modhgil

Octane Research January 2013

2013 Research Participants Profile

500+ Participants from 412 companies in India 122 Online with 72 pure E-commerce plays e-Marketing: Web, SMS, Social, Mobile and Email Marketing
36% Top Managers (VP or above) 43% Mid Level (Director or above)
January 15, 2013 2013 Octane Marketing India www.octane.in

79%
A

2013 Research Participants Profile - 2

26% Retail, 24% Services, IT/ITES, Media, 8% from BFSI

Add: ~3000 mobile users across India, a 21-34yrs bias

January 15, 2013 2013 Octane Marketing India www.octane.in

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January 15, 2013 2013 Octane Marketing India www.octane.in

2013 e-Marketing Research Highlights

Social media Email Marketing Integration Mobile Marketing Segmentation

January 15, 2013

2013 Octane Marketing India www.octane.in

2013 e-Marketing Research Highlights

Social media continues to surge in 2013 with 65% of respondents providing an investment boost compared to 37% last year; followed by email marketing which narrowly edges out search

January 15, 2013

2013 Octane Marketing India www.octane.in

2013 e-Marketing Research Highlights

Although the popularity of social media is gathering huge momentum, email marketing continues to be an effective marketing channel with a staggering 99% of respondents saying email marketing programs were effective in 2012

January 15, 2013

2013 Octane Marketing India www.octane.in

2013 e-Marketing Research Highlights

75% of all marketers believe that in 2013, up to 50% of all email marketing messages will be viewed on mobile phones; while only 40% of them are ready with their mobile marketing strategy

January 15, 2013

2013 Octane Marketing India www.octane.in

2013 e-Marketing Research Highlights

Up to 94% of India marketers are planning to adopt one or more segmentation techniques in their upcoming e-Marketing campaigns in 2013 Promotions and behavioral triggers are most popular reasons

January 15, 2013

2013 Octane Marketing India www.octane.in

2013 e-Marketing Research Highlights

Once a week mailing has seen increase of 14% from 2011 to 2013, with the most significant 38% decrease in daily mailings A positive jump in Integrated campaigns from 31.3% in 2011 to a projected 49.2% in 2013

January 15, 2013

2013 Octane Marketing India www.octane.in

2013 e-Marketing Research Highlights

Facebook updates (75.8%), SMS with friends and family (73.8%), using Email (64.2%) are the most popular activities 90% of the respondents experience unwanted calls and spam messages; 47% of them receiving them at least once every day
consumer Speak
January 15, 2013 2013 Octane Marketing India www.octane.in

2013 e-Marketing Research Highlights

41% want to receive emails for updates, 37% on SMS, only 16% want to hear on a phone call 78% of respondents want to hear from their favorite brands - 28% want to hear on a weekly basis; Only 13% want to hear daily
consumer Speak
January 15, 2013 2013 Octane Marketing India www.octane.in

2013 e-Marketing Research Highlights

Respondents who received offer on emails were more likely to make a purchase compared to SMS (42% compared to 33%)

consumer Speak
January 15, 2013 2013 Octane Marketing India www.octane.in

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300+ million opt-in mail boxes served every month 120+ brands, multi-channel (think integrated) Offices in Mumbai, Delhi, Bangalore & San Francisco Privately held, profitable 40+ FTEs (and hiring!) Indias Hottest Tech 20 Startup 2012* Onsite+Online- flexible deployment
January 15, 2013 2013 Octane Marketing India www.octane.in

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January 15, 2013

2013 Octane Marketing India www.octane.in

Thank YOU See you next Webinar: 15th Feb

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January 15, 2013

2013 Octane Marketing India www.octane.in