Академический Документы
Профессиональный Документы
Культура Документы
LG in the segments like TV(LCD/LED), Mobile phones is following its competitors like, Samsung and Sony etc. Lets have a look at its strategies: Samsung(20.5%), LGs closest competitor has built a strong lineup of handset models like the entry-level Guru series, youth-centric Corby range, Android-led Galaxy series and the hi-end Omnia LG(7.8%), taking an offensive strategy plans to launch a record 45 new handset models in India this year, including 30 Smartphone. LG is building the Optimus series as its flagship lineup(innovation strategy) New age TVs like, the LCD and the latest LED TVs introduced by the competitors compelling LG now to take new marketing initiatives(Sony Internet TV,Bravia) LG is coming up with its new Smart TV-the CINEMA 3D, which is going to be their flagship brand.
Samsung OMNIA
LG Optimus
Sony Internet Tv
LG Internet TV
Suggested New Brand Ambassador: Virhat Kohli Age: 23yrs Gender: Male Profession: Cricketer Profile: Young, Stylish, Tech-savvy Current Brand Endorsed: Fastrack, TVS,
Why Kohli? Popularity among the youngsters Aggressive attitude makes him different from others Known for his style statements and love for gadgets Young and energetic, resembling the newage youth
SONY-market leader LG & Samsung- close competitors, LG being 2nd Phillips-relatively small market share
LG 25%
SAMSUNG 17%
SONY 54%
PHILIPS 4%
Whats in the mind of the of the consumer? Trendy looking TV models complementing their home dcor and their class as well