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introduction
History of coca cola What were the effects of introduction Why was the new coke introduced Reason for the return of classic coke.
Background
The name coca cola was suggested by john pembertons book keeper frank Robison. In 1887 assa griggs candler bought the company shares and incorporated it in 1888. 1893 coca cola was registered in the u.s patent office. 1895 coca cola is now drunk in every state in the us
Background
Trade name of sweetened carbonated drink Originally made with cocoa leaves and flavored with cola nuts along with caramel and caffeine Started in 1886 grabbing the market of USA in 1895 and expanding up to 200 countries in 2000
4.9%
By 1984 the overall market share of the company
dropped to 9.8%
Conclusion
Coca Cola is one of the most recognized brands on the globe and the main factor behind their success is their Marketing Strategy. Mistakes:-can cause the shutdown of the company. Before making any changes to the company or introducing a new product, it is very important to find all relevant information related to it, and to accurately anticipate results. It is also Important to define the goal and reason for Market Research before conducting it and every detail must be considered while conducting it.
Conclusion
Market Research can only guide in making decisions, but ultimately it is the decision of the top level in the organization. Not a Marketing Ploy, thus considered as marketing Blunder. Coca-Cola decided that the survey results were more reliable than the feedback they got from the focus groups.
Conclusion
Not well planned. Coke lost a lot of sales to Pepsi, sales that Pepsi would have never gained if new coke was not unleashed. Discontinuing the production of the existing brand(old coke) knowing the product is new in the market.
Q&A
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